April-June 2006
Prologue to PEP era

June 2006
The big shift: from portable YES! magazine to PEP (Philippine Entertainment Portal).
January 2007
An international advertiser (Western Union) noticed the phenomenal PEP.

February 2007
5,000,000 pageviews
The much-publicized Kris-James-Hope saga got the PEPsters hooked.

February 28, 2007
Official launch
We have the same anniversary as YES! magazine.

April 2007
PEP’s blog town rocked the web community!
John “Sweet” Lapus’s blog, “Korek Ka, John,” first made it to Top 10 stories of PEP.
February 1, 2008
Investigative reporting in Views
We first brought you the scoop about David Bunevacz’s falling out with Beverly Hills 6750. Subsequently, we brought you all angles and all sides of the story. The entire hubbub was presented in a 10-part story.
February 28, 2009
Lets all give a
TOAST 2 PEP!
April 2008
PEP shook hands with Star
Cinema!

Strategic synergy between Star
Cinema’s movies and PEP’s
market was tried. It worked!
June 17, 2008
1,000,000 comments and counting!
The PEPster who posted the 1,000,000th comment was pakiss_muna, under the article “Angel Locsin fans question FHM’s 100 Sexiest Women Tally”
September 2006
The red logo was born.
It was designed by Nat
Clave, then art director
of YES! magazine.

August 2008
PEPsters can chat with
PEP Talk!
September 28, 2006
First Breaking News story!
Title was “Raymart: YES! was wrong,” which was posted by PEP section editor Jocelyn Dimaculangan.

October 15, 2006
The www.pep.ph Beta Stage was up.

October 2008
PODCAST in Multimedia
section

Now you can read about them,
watch them, view their photos,
and listen to them!
November 3, 2008
PEParazzi was
born.

The section has
one target in mind:
Citizen Journalism…
And in less than a
month, it reached
more than 500,000
page views.
October 31, 2006
Contributors’ Feed began pouring in.
The first to submit his article, which was about the transfer of Jake Cuenca from ABS-CBN to GMA-7, was the “fabulous” Ruel Mendoza.

November 15, 2006
Comments Column activated.
A PEPster named Jenny was the first to post her comment.

November 24, 2006
We Have an EXCLUSIVE!
Remember Gretchen Barretto’s prima donna issue with Dawn Zulueta and her famous microwave oven?

December 2006
The one-million-hits mark!

December 26, 2006
First-Read-on-PEP article tag was first used.
The article was KC Concepcion and Lino Cayetano, just friends or dating?

November 28, 2008
Elite society in PEP!
The life of the rich and famous is now part of our story menu

July 2007
32,000,000+ page views and 1,324,436 unique users


December 11, 2008
Guide officially
launched its MMFF
tradition.

August 2007
782,484 pageviews
for Ruffa
Gutierrez’s
pictures,making,
her PEP’s BIGGEST
SHOT
December 28, 2009
We made history—a single article’s Comments Column had 7, 614 activated
comments!

The article was “First Read On
PEP:
Marian Rivera offended by
Karylle’s smile,” written by Dinno
Erece. For breaking ethical rules,
993 comments were deleted.