Teen heartthrob Sam Concepcion recently spearheaded the launch of a national dance competition dubbed as Icy Coolers Dance Dunkdown.

The event is geared to keep kids and young adults busy this summer. It also aims to foster camaraderie among dance enthusiasts from all regions of the Philippines.

"This is one incredible way for the barkada to spend summer," says Sam. The young actor is himself part of a dance group called Gigger Boys. They regularly perform in ASAP '09 and are now stars in their own show titled Boystown. (Click HERE to read more about this ABS-CBN show.)

For the finale, the coolest 16 hip-hop dance groups from NCR, Luzon, Visayas, and Mindanao will converge in Manila to compete at the Music Hall of SM Mall of Asia in a star-studded Grand Finals night on May 28. The event will be hosted by celebrity dance enthusiasts Sam Concepcion and Vhong Navarro, with the Streetboys.

Awaiting the grand champion is P100,000 cash prize while the runner-up receives P50,000 cash.