In what was intended to be a homage to natural beauty, several female personalities were invited early 2005 to a get-together in Balai Taal, Tagaytay. All of them were users of Dove cream bar, and they had been chosen to represent the look of Dove's "timeless and tireless beauty." Unveiled during the event was an exhibition of photographs by Isa Lorenzo, capturing the ladies in their natural element, sans makeup.
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