Coco Martin set hearts on fire at the SM Mall of Asia Music Hall, Pasay City on September 9.
The Walang Hanggan actor, along with an army of male models and dancers, gamely hit the runway for the launch of his own line of deocolognes for men.
The Comrade, Conviction, and Courage deocolognes—released under fashion and lifestyle brand Bench—all represent Coco's personality and define how he handles his hectic celebrity lifestyle.
In an interview with PEP (Philippine Entertainment Portal) right after the show, the man known as the Prince of Indie Films noted how he makes use of all three scents to get him through his busy workdays.
Coco would spray on a fresh woody scent everyday after his morning shower or before leaving the gym.
“Masarap talaga siya sa umaga kasi napaka-fresh,” he says of his favorite refreshing, natural aroma that has a long-lasting effect.
For long taping days, he prefers something more fruity with a bit of an oriental punch.
Citrus scents easily lend an energizing effect on the body, giving Coco a much-needed boost of enthusiasm especially during the wee hours.
For special events and other occasions, Coco opts for a manly mix of bergamot, incense, wood, and amber—a combination that easily commands attention.
The actor, who would be celebrating his birthday this November, also expressed in the interview how proud he is to be part of the deocologne line's entire production process.
From choosing the perfect concoction of scents, to picking out bottle designs, Coco was indeed very hands-on.
His deocolognes are packed in a sleek spray-on bottle tinted in silver, copper, and gunmetal.
Coco says, “Talagang ako personally ang pumili ng lahat para mas personalized talaga iyong produkto.
“Iba-iba [iyong scents] kasi lahat iyon character ko, e.
“Minsan gusto ko fresh, minsan gusto ko masculine so… depende.”