Futuristic is the theme of the Bench Denim and Underwear Fashion Show this year. Titled Uncut: A Bold Look at the Future, this much-anticipated fashion event of the year was held last night, July 2, at the Araneta Coliseum, Cubao, Quezon City.
Bench, which celebrates its 23rd anniversary this 2010, is already gearing up for 2020. It aims to introduce the brand to a broader demographic and on a more global scale.
Uncut is divided into five segments featuring the exquisite cultures of five different countries/continents: Philippines, Far East, Brazil, Africa and Russia. Each segment features a top fashion designer who created the costumes of the models and celebrities participating in the fashion show. They are Cary Santiago (Pinoy Lab), Furne One (Far East), Val Taguba (Brazil), Ezra Santos (Africa), and Michael Cinco (Russia).
But, of course, the main attraction of the night were the celebrities who walked down the ramp wearing almost nothing.
PINOY LAB. The Pinoy Lab segment opened the fashion show with matinee idol Dingdong Dantes waving the Philippine flag. Dingdong, who stripped to his underwear in the Bench Blackout fashion show two years ago, was very much covered this time. But that was enough to excite the fans inside the Big Dome and set the tone for the evening.
Aside from Dingdong, the other celebrities who walked down the ramp during the Pinoy Lab segment were Pinoy Big Brother Double Up ex-housemates Sam Pinto and Tom Rodriguez; Are You The Next Big Star? runner-up and commercial model Alex Castro; model-actor Joseph Marco; and Star Magic talent Rodjun Cruz.
Kapuso star Kris Bernal was joined by Kapamilya talents John Prats and Sam Concepcion; ABS-CBN drama actors Coco Martin and Diether Ocampo sent the crowd into hysterics by their mere presence.
FAR EAST. Part 2 was the Far East segment with China's top male model Ji Huan Bo leading the pack.
He was soon followed by hunks Ron Morales, John James Uy, Jon Avila, John Hall and Andrew Wolff; singers Karylle and Christian Bautista; StarStruck graduates Paulo Avelino, Steven Silva, Sarah Lahbati, Enzo Pineda, Diva Montelaba and Rocco Nacino; Survivor Philippines castaways Shaun Rodriguez and Suzuki Sadatsugu; actor AJ Dee; teen heartthrobs Robi Domingo and David Chua; sexy stars Iwa Moto, Iya Villania and Zanjoe Marudo.
The love team of Kim Chiu and Gerald Anderson, wearing elaborate costumes, closed the segment.
BRAZIL. The show reached its peak during the Brazil segment.
Kapuso sexy actress Katrina Halili, who was gratifyingly well-received by the crowd inside the Big Dome, was the first celebrity to appear.
She was immediately followed by Be Bench winner Carl Guevara; Eurasian model Benjamin Tang; returnees Rafael Rosell and Andrew Wolff; Wowowee girls RR Enriquez, Saicy Aguila, and April "Congratulations" Gustilo.
Wendell Ramos remains one of the biggest attractions in the Bench fashion shows. The 31-year-old actor wore the skimpiest underwear among all the celebrities last night, showing his flawless buttocks to the delight of the crowd.
Comedienne Pokwang almost stole the show with her grand entrance. Wearing a feathery gown which covered almost all parts of her body, the Wowowee co-host passed through a sea of almost naked gorgeous Caucasian models lying on the floor on her way down to the ramp.