The alliance between showbiz and fashion has yet again proven its strength at the recently concluded Philippine Fashion Week Holiday 2012.
Showbiz stars added glitz to the already glamorous event by headlining some of the runway shows held at the SMX Convention Center and SM Mall Of Asia between May 23 to 27.
Leading the celebrity roster was no less than pop princess Sarah Geronimo who graced the Unica Hija show on May 27 together with fellow brand endorser Charo Ronquillo.
Both achievers in their respective fields—Sarah, who is a record-breaking actress, singer, and stage performer; and Charo, a certified supermodel who placed third in the prestigious Supermodel World Finals 2006—the two ladies modeled the latest fashion that can surely inspire other girls to look and be their best.
EX-HOUSEMATES. Ex-housemates from various seasons of ABS-CBN’s Pinoy Big Brother also hit the runway.
From the reality show’s second teen edition, Filipino-German Valerie Weigmann, who is now better recognized as Ga/Gabby from a toothpaste commercial, modeled in several shows including the SM Ladies’ show on May 23 and Oxygen on May 25.
Teen ex-housemates Ivan Dorschner and Brett Jackson from the Clash of 2010 edition also took the stage at the Jag Jeans show on May 25.
They were joined by former Celebrity Edition 2 housemate Will Devaughn and PBB Unlimited’s Divine Smith, Paco Evangelista, Pamu Pamorada, Joseph Biggel, and big winner Slater Young, who all made their Fashion Week debut that evening.
Binibining Pilipinas beauties Janine Tugonon, Nicole Schmitz, Katrina Jayne Dimaranan, Elaine Kay Moll, Annalie Forbes, and 2011 Miss Universe third runner up Shamcey Supsup joined them on the ramp.
INTERNATIONAL STARS. Hollywood also invaded Philippine Fashion Week as actress, singer, and “Blair-bands” trendsetter Leighton Meester headlined the show for Penshoppe on May 26.
The actress has recently signed up to be one of the brand’s international endorsers, which now includes Ian Somerhalder, Zac Efron, her Gossip Girl co-star Ed Westwick, and Thai heartthrob Mario Maurer who walked the Penshoppe runway for the second time.
In November 2011, Mario brought the house down as he appeared at the brand’s Philippine Fashion Week Summer 2012 show.
STAR SIGHTINGS. More celebrities also witnessed the showcase of the latest fashion trends.
At the SM Ladies’ show, PEP (Philippine Entertainment Portal) saw Pops Fernandez, Melanie Marquez, Grace Lee, Denise Laurel, Mico Palanca, Gwen Zamora, Barbie Forteza, Ryza Cenon, Chloe McCulley, and Cesca Litton enjoying their front-row view of the catwalk.
Stylish couple Divine Lee and Victor Basa were also present there, as well as in several other shows.