These days, blackmailing or ruining a person's reputation has become pretty easy.

Every prominent figure's nightmare is to face a smear campaign launched on the web.

Every parent's heartbreak is to see a daughter's naked photos on Facebook and Twitter.

It doesn't help that some bloggers mindlessly pick up these posts, and re-post them, not realizing that they become party to making another person's life miserable.

The late talent manager Douglas Quijano once said to PEP.ph (Philippine Entertainment Portal): "Hindi lahat ng nababasa at nakikita mo, totoo.

"Hindi lahat kailangang patulan."

With no one to administer the items that appear on the Internet, discrediting a star, a politician, or an ordinary individual has become no sweat.

Put out anything, whether truth or fallacy, and within seconds, others are able to share the fact or rumor.

The poor victim is left with no recourse but to deal with the embarrassment and, as is often the case with "scandals," condemnation.

Filing a lawsuit may seem plausible, but it's like being caught between the devil and the deep blue sea, as the process is drawn out and expensive.

And in the end, the damage has been done.

Remember this nasty rumor about a TV personality who was mistaken for a whale while he was scuba diving?

It turned out to be a spoof, but some Netizens actually believed.

Remember the reported hospital scandal of John Lloyd Cruz and Shaina Magdayao?

It turned out to be an outlandish rumor, but some people—to this day—are convinced it happened on the basis of "sinabi raw ni kuwan," who was never identified.

More than 20 viral videos and pictures have been released by anonymous culprits and picked up by the entertainment media.