Happy 48th Anniversary sa ABC-5
(June 19, 2008)
Read this:ABC, PRIMEDIA ENTER INTO PRODUCTION SERVICES AGREEMENT
ABC5 and MPB Primedia, a local company backed by Malaysian media conglomerate Media Prima Berhad recently forged a Production Services Agreement in which ABC will provide Primedia with personnel, facilities and other services to produce television programs which the latter will air here and abroad.
ABC President & CEO Antonio O. Cojuangco has designated Managing Director for Entertainment Group Roberto "Bobby" V. Barreiro to oversee all coordination efforts with Primedia in connection with the agreement, and the ongoing programming revamp in the network.
Early this year, ABC entered into an Airtime and Consultancy Agreement with MPB Primedia, Inc. Under this agreement, Primedia will take over major airtime blocks of the network in which the company will air their own produced or acquired programs. Additionally, Primedia will also help identify major areas of improvement and as necessary, help in their improvement, as in the ongoing upgrade of the network's transmission facilities.
In making the announcement, Cojuangco said that while the specific terms are still being worked out, ABC "welcomes the opportunity to profitably utilize the existing capabilities within our company," and hopes to prove that this will be mutually beneficial to the two companies."
by Reggie D. Galura
We will work harder and smarter and prove that we are better than our competitors – we will be number one.
Anxiety filled the air on the day the group of businessman Antonio O. Cojuangco assumed ownership and management of Associated Broadcasting Company. As Mr. Cojuangco introduced his new management team to the incumbent officers and managers of the network, we could feel the pervasive sense of uneasiness from the employees. We understood their discomfort. It was perhaps compounded by the uncertainty of their future under the new owners and management. Likewise, the new management was quite apprehensive and somewhat overwhelmed by the significance of the moment. This was a chance to take over the reins of a company that is rich in history and tradition. With this came the daunting challenge to bring the network to new heights and restore the glory it once had.
The first task that we chose to do was to reassure the network’s employees that their jobs and their future were secure. We made it clear to them that the new owners wanted these employees, many of whom have been part of the organization from the beginning, to be part of ABC’s rebuilding. We said that the new owners will make investments not only in the equipment and infrastructure, but in our people as well. We want to rekindle our people’s passion and get their commitment to meet the challenges facing us. We will build on their strengths and learn from their weaknesses. And so it was under these circumstances that the new owners were welcomed into the ABC organization. All eyes were on us, waiting to see what ABC and AOC (as we have since endearingly called Mr. Cojuangco) will do.
From the start, there were certain things that would define what we have set out to do. First, we knew that we will have to target the broadest market segment. Second, our product will need to be differentiated from the common fare presently being offered by the other networks. Third, our identity will be anchored on a strong and unbiased news and public affairs operations. Fourth, we will manage our costs and maximize the utilization of our resources. Finally, that we must have fun while doing all of these things.
It was not too difficult to identify the areas needed to work on right away – building a top-notch organization, improving signal strength, broadening our provincial presence, upgrading equipment and facilities, overhauling our programming content, retraining and retooling our work force. All these would require an initial investment of over one billion pesos.
We set out to fill gaps in our organizational structure by hiring the best available people. We know that we need to hire highly qualified people. These people will complement our existing management team and serve as our guideposts to help us map out our overall strategic directions.
We are told that our broadcast signal is relatively weaker compared to the other networks. Since many viewers do not enjoy the luxury of cable television and rely primarily on rabbit antennas or rooftop aerials, we were quickly convinced that improving signal strength and broadcast coverage was to be our priority. Thus we have embarked on an ambitious program to not only upgrade our transmission facilities in Metro Manila but to strengthen and broaden our provincial presence as well. Once completed, we expect to be at par or better than our competitors.
Perhaps daunted by the big task that lies ahead, we initially positioned ourselves as a “strong third” in the industry. But, emboldened by the tremendous support and vision of the new owners, we have since dared to aim higher. No longer content with aspiring to be an also-run, we set our course to become THE industry leader.
So it is with this end in sight that we focus all our efforts. We will acquire all the latest state of the art equipment, hire all the best talents and introduce quality and innovative programs that will challenge the “sameness” of the other networks’ offerings. We will set our vision beyond the horizon, keep our ears to the ground and deliver what our viewers and advertising clients desire. We will work harder and smarter and prove that we are better than our competitors. – WE WILL BE NUMBER ONE.
YOU CAN COUNT ON IT.
by Roberto V. Barreiro
The networks are force feeding viewers undistinguisha
ble programs. The same old stuff. Following a conventional schedule. With a rigodon of over-exposed artistas. Saying the same predictable things.
ABC offers a fresh alternative across the board.
For the young and youthful crowd who feel the need to rebel against the establishment, ABC is new and on-the-edge, fun and irreverent, vital and action-packed. ABC has attitude.
For the stay-at-home or stuck-at-home people who are bored with the routine and ordinary, ABC represents delightful variety and unexpected innovation. Out-of-the-box and off-the-wall, ABC brings back Entertainment to televisio
For the dreamers and achievers, who aspire for better things and better days, ABC is going for quality and excellence—the most interesting, the most engaging, the Best from here and abroad.
For all those who believe they’re unique, ABC is different, too, like you. [For advertisers and agencies, ABC proposes to deliver a whole new set of eyeballs that haven’t been reached before or often enough]
Think of us at ABC as your barkada. We won’t be presumptuous and call ourselves your relatives when we know we’re not. Nor will we pretend we have the same heart as you do. (Ano ba talaga ‘yon?) We won’t preach to you or lecture you or obligate you or shed crocodile tears for you. That’s not what friends do. But if you need to take a break, if you want to get out and let go, if you want adventure and maybe a little mischief, if you want to be real for a change, if you want to be with people like you…. your ABC Barkada is here for you.
We’re not big. We’re a clique, a faction, a tight circle of friends. Pero, hoy, ibahin n’yo ‘to. We’re not weak or helpless. Our barkada is our lifestyle refuge, our home outside the house, our fortress against the attack of the clones. We draw strength from our bonds. We revel in our individuality even as we take pride in this hardy band we belong to. You and us. The ABC Barkada. Dahil Iba Tayo.