IMAX Corporation and Sony Pictures Releasing announced that the highly-anticipated motion picture Michael
Jackson's This Is It will be released for a special run in select
Digital IMAX theaters worldwide (including the Philippines) during the
film's limited two-week engagement in thousands of theaters globally
starting on October 28. The film's Manila run at Digital IMAX will be at SM North EDSA.
Michael Jackson's This Is It will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.
"The combination of the never seen before rehearsal footage of Michael
Jackson preparing for his sold-out London concerts, more than 25 world
premieres and special IMAX engagements makes this a once-in-a-lifetime
event for moviegoers, music lovers and Michael Jackson fans," said Rory Bruer, President, Worldwide Distribution for Sony Pictures Releasing.
"The
rollout of our new digital IMAX locations is expanding the range and
frequency of IMAX content available to moviegoers worldwide," said IMAX
CEO Richard L. Gelfond. "Our partnership with Sony Pictures
Entertainment is growing with our theatre network, and we're looking
forward to continued success with them as we open more theatres and
release more films."
"We're very excited to participate in this special event, where IMAX audiences and fans of Michael
Jackson will feel the energy of his talents," added Greg Foster,
Chairman and President of IMAX Filmed Entertainment. "Sony Pictures
Entertainment knows how to create an event on a global scale, and their
use of our new digital IMAX locations internationally demonstrates how
major studios can take advantage of our network in new and exciting
ways."
Michael
Jackson's This Is It is distributed in the Philippines by Columbia
Pictures, local office of Sony Pictures Releasing International.