John Lloyd Cruz and Toni Gonzaga will be honored as SM Cinema's Box-Office King and Queen for their movie My Amnesia Girl.
According to Roxy Liquigan, StarAd Prom director, My Amnesia Girl was able to reach a nationwide gross of P164 million in 2010.
Based on data collected from all SM Cinema branches nationwide, My Amnesia Girl landed first place in the list of highest grossing locally produced films in 2010.
The film became known for the witty lines exchanged by Irene and Apollo (played by Toni and John Lloyd, respectively) as they dealt with their colorful relationship.
According to its official website, SM is currently operating 230 cinemas in 40 branches nationwide.
Ai-Ai delas Alas was recently hailed as the Box-Office Queen by the Guillermo Mendoza Memorial Scholarship Foundation for Ang Tanging Ina Mo (Last Na To!). Roxy explained why Toni was chosen by SM Cinema instead of Ai-Ai:
"Ang Tanging Ina crossed over to 2011 so hindi siya binilang as part of 2010. Hanggang December 31  lang ang basis ng SM."
Based on data released by the Metro Manila Film Festival executive committee, Ang Tanging Ina (Last Na 'To!) was able to gross P157 million during the two-week festival. However, the movie was given an extension in cinemas, allowing it to gross P188 million during its entire run nationwide.
The latest installment of Ang Tanging Ina, topbilled by Ai-Ai delas Alas, emerged as the second-highest grossing film of the 36th MMFF.
The top slot went to Si Agimat at si Enteng Kabisote, which earned P159 million during the MMFF. The lead actors, Bong Revilla Jr. and Vic Sotto, were named as Box-Office Kings during the 42nd Guillermo Mendoza Box-Office Awards.
CINEXPO 2011. The titles of SM Cinema's Box-Office King and Queen will be formally handed to John Lloyd and Toni at the third Cine Expo that is scheduled to kick off on August 18.
This year marks the second time that Star Cinema has collaborated with SM to come up with a three-day seminar for film students and enthusiasts. Dubbed CINEXPO 2011: The Anatomy of Filmmaking, the event will feature talks from the filmmakers such as Olivia M. Lamasan (In The Name Of Love, In My Life, Madrasta, Milan, Sana Maulit Muli); Cathy Garcia Molina (A Very Special Love, You Changed My Life, My Amnesia Girl); and University of the Philippines Film professor Ed Lejano.
The three-day expo will take place at the SM Mall of Asia Centerstage from August 18-20, 2011.