ANC is empowering Filipinos to become better managers of their personal finances with its newest daily program On The Money.
Premiering on Monday (July 30) at 3:30 p.m., On The Money will be packed with segments that explain saving and investment concepts, demystify money myths and simple, easy-to-use tips and tricks on how viewers can get more bang for their buck. Every episode will also feature the best and most credible finance experts, professional money managers and life coaches in the country, who will sit in to provide advice and answer viewer questions.
On The Money will air from Mondays to Fridays at 3:30 p.m. and 6:30 p.m. and will be anchored by entrepreneur and marketing guru Edric Mendoza, financial planner and former business reporter and columnist Salve Duplito, and broadcast journalist Melissa Gecolea.
Edric, the program’s main anchor, is passionate about teaching people the responsibility of spending on the right things and busting bad shopping habits. An advocate of homeschooling, Edric said he feels very excited to do his first TV show because it is in line with his passion for transforming families.
“I’m thrilled about this show because of what it can do for its viewers. If Filipinos manage their money properly, we will have better fathers, better mothers, and even better children,” said Edric, who is also a marketing lecturer and has ten years of corporate experience across research, project development, sales, and brand management in several multinational companies in the country.
He also believes the key to financial well-being is disposing of what he calls the entitlement mentality, which he said makes people believe they deserve to get things they cannot afford. Edric revealed that he was once a victim of – but has since recovered from – such mindset, which got him into debt and almost made him bankrupt.
“We are in a culture and environment where wherever we go, everything says ‘buy me.’ We need to have a mindset change because a large part of why people have money problems is their idea of entitlement that makes them think they owe it to themselves to buy things,” Edric said.
This program will also bank on Salve’s years of experience as a veteran business journalist, personal finance advocate, and financial planner through her segment "Salve Says,” in which she will be busting money myths, teach finance basics, and guide viewers through and out of their financial mess.
“There is a great need for financial literacy in this country, but people don’t want to hear these lessons from someone who is going to peddle a product or a technical guy who says ‘one fourth of one percent.’ My job is to translate these concepts into real doable actions, and tell the story of those who have blundered and those who have succeeded, so that ordinary people will know what to do with their finances,” she said.
Salve, a former business reporter who ran a successful personal finance column in a major broadsheet, wants to teach Filipinos where to put their money, to live below their means, and to spot and avoid scams.
“We need a culture of revolution that will make people who are thrifty, cool,” she added.
On The Money will also serve as a TV homecoming for Melissa, a former TV reporter and news anchor, who will facilitate the show’s social media segment by monitoring questions and comments from viewers via Facebook and Twitter and field them to the program’s resource persons.
“The Philippines needs this show. We live in a culture that does not know how to save and we need to be taught. Our stock market is doing great, we have the strongest performing currency in Asia right now. What could be better than now to start a personal finance show? We needed this a long time ago, so better late than never,” said Melissa, who also serves as executive producer at ANC.
Make informed finance decisions by watching Edric, Salve, and Melissa in On the Money at 3:30 p.m. and 6:30 p.m., weekdays on ANC (SkyCable Channel 27).