ABS-CBN is beginning to regain its lost dominance in Mega Manila. This is according to the latest ratings data from AGB Nielsen Philippines from Mega Manila households from October 20 to 23, 2014.
After months of losing the ratings bout against rival GMA-7, the Kapamilya network has performed better during this given period.
This good turnout is a result of the recent changes on primetime programming for both networks.
Take the case of ABS-CBN’s Ikaw Lamang. It spent months losing to GMA-7’s My Destiny, which ended last October 17.
GMA-7 then chose to pit Hiram na Alaala against Ikaw Lamang, which was on its finale week.
Ikaw Lamang emerged as the winner, as viewers chose to watch the explosive last scenes of the multi-generation love story instead of the conundrum Kris Bernal is facing in Hiram, of whether Dennis Trillo’s character is her lost lover Otep.
Book Two of Ikaw Lamang was topbilled by Coco Martin, Kim Chiu, and KC Concepcion. The Kapamilya drama series even topped the ratings chart on October 21 and 23.
Other ABS-CBN primetime shows then followed suit. Pure Love got better ratings than Seasons of Love on October 20. TV Patrol beat 24 Oras on October 23.
Two Wives also outperformed Ilustrado, GMA-7’s retelling of the story of Jose Rizal. The Alden Richards-starrer may get high scores from critics, but the ratings aren’t on its side. It seems like Two Wives’s story of infidelity is more interesting for late night viewers.
It is interesting to note that the pilot episode of Ilustrado tied with the local remake of the Koreanovela Two Wives. Both shows were able to get a rating of 17.4%, allowing them to land in the No. 7 slot among most-watched primetime shows. In the following days, Two Wives (starring Jason Abalos, Erich Gonzales and Kaye Abad) widened its lead from its rival program. By Thursday, October 23, Two Wives was in the No. 6 slot while Ilustrado landed in the No. 9 slot.
The good news for GMA-7 is that it still triumphs on the daytime. Afternoon drama The Half Sisters is still the most-watched show on weekday daytime, followed by Eat Bulaga! and Yagit.
Primetime also isn’t a fully lost cause, since other Kapuso shows regularly outperform the competition. For instance, GMA-7’s new period Korean series Empress Ki gets more viewers than the romantic series Angel Eyes.
An interesting development also happened in GMA-7’s daytime performance. Eat Bulaga! has now become the second most-watched show on daytime after the drama series The Half Sisters continues to get ratings of more than 20% daily. The Half Sisters is a family drama that stars Barbie Forteza and Thea Tolentino.
Here is the comparative rating performance of GMA-7, ABS-CBN and TV5 programs from October 20-23, 2014 derived from AGB Nielsen Philippines from Mega Manila households:
October 20, 2014 (Monday)
Power House Replay (GMA-7) .5%; Matanglawin Replay (ABS-CBN) .4%
Unang Hirit! (GMA-7) 3.7%; Umagang Kay Ganda (ABS-CBN) 2.8%; Aksyon sa Umaga (TV5) 1.2%; Mickey Mouse Clubhouse (TV5) 2.9%
Doraemon (GMA-7) 6.1%; Ghost Fighter (GMA-7) 7.7%; Shaman King (GMA-7) 8.1%; Bleach (GMA-7) 8.7%; Kris TV (ABS-CBN) 4.8%; Handy Manny (TV5) 3.5%; Lloyd in Space (TV5) 3%; The Replacements (TV5) 3.5%
Hunter X Hunter (GMA-7) 9.2%; Dragon Ball Z Kai (GMA-7) 9.6%; Spongebob Squarepants (ABS-CBN) 5.6%; Johnny Bravo (TV5) 3.2%; Oggy and the Cockroaches (TV5) 3.6%
Return of the Wife (GMA-7) 7.5%; Princess Sarah (ABS-CBN) 6.4%; Marcelino Pan Y Vino (ABS-CBN) 6.5%; Ben 10 Ultimate Alien (TV5) 4.4%
Basta Everyday Happy (GMA-7) 7.1%; Komiks: Da Adventures of Pedro Penduko (ABS-CBN) 8.4%; Face the People (TV5) 4.7%
Don’t Lose the Money (GMA-7) 8.8%; The Singing Bee (ABS-CBN) 10.3%; Let's Ask Pilipinas (TV5) 2.5%
The Ryzza Mae Show (GMA-7) 13.2%; Be Careful With My Heart (ABS-CBN) 11.4%; Aksyon sa Tanghali (TV5) 3.3%
Eat Bulaga! (GMA-7) 20.2%; The Half Sisters (GMA-7) 21.4%; It's Showtime (ABS-CBN) 14%; T3 Enforced (TV5) 2.5%; Movie Max 5: Super Storm (TV5) 3.3%