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Walang Hanggan propels ABS-CBN to lead in primetime, based on Kantar Media data
posted on June 4, 2012  STATS: 4798 Views | 10 Comments

PRESS STATEMENT FROM ABS-CBN:

"ABS-CBN Corporation continued its nationwide leadership by having the most number of Philippine TV households watching its shows on primetime (6PM to 12 MN) last May with an average audience share of 42% versus GMA-7’s 29%, based on data from the global industry-trusted audience research group Kantar Media.

"Kantar Media, which has national panel size of 1,370 homes and 7,535 individuals that are statistically representative of total Philippine TV population, reported that ABS-CBN slightly increased its lead in Metro Manila to 36% last month from 35% in April, while GMA-7 maintained its share at 32% during primetime when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently.

"ABS-CBN ruled primetime in other key territories like Balance Luzon (areas in Luzon outside Mega Manila) with 46% audience share vs GMA’s 30%; in the Visayas where it registered a two-point increase to 58% or a 40-point lead over GMA’s 18%; and in Mindanao with 59% or almost four times bigger than GMA’s 15% share.

"This primetime dominance is mainly driven by ABS-CBN’s drama series with Walang Hanggan at No. 1 with an average national TV rating of 36.5%. It was also the most-viewed program in Mega Manila with 30% vs Legacy with 20.8% and in Metro Manila with 31.8% vs 19.9%.

"Royal teleserye especially shot in Bhutan, Princess and I, was the second most-viewed program nationwide with a national TV rating of 31.7%. The Kathryn Bernardo-starrer also outperformed its rival in Metro Manila with 26.2% vs. GMA-7's new series Luna Blanca with 21.4%.

"The country's longest running primetime newscast, TV Patrol, remains to be the number one newscast in the country with an average national TV rating of 26% vs 24 Oras with 18.8%.

"Overall, seven out of the top ten programs for May are produced by ABS-CBN that includes Maalaala Mo Kaya (25.9%), Wansapanataym (22.7%), Dahil sa Pag-ibig (22.5%), and Rated K (21.6%).

"Based on Kantar Media's data, ABS-CBN garnered an average audience share of 34.1% in total day with rival GMA Network placing second with 33.6% share.

"Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

"ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved."

Ed's Note: When content falls under "Press Statement," this means that the material is fully and directly from the company itself. The use of open-and-close quotation marks to envelope the entire text shows as much. This also means that PEP is not the author of the statement being read. PEP is simply providing the information for readers who may be interested. 

 

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10 Comments

  • 10  pearl102

    06/05/2012 | 08:40 PM
    4 MissHugoBacungan 06/05/2012 | 01:21 PM FYI - KANTAR is the new name of TNS. TNS had SEVERAL RECORDS of anomalies. TNS was VERY PROBLEMATIC few years ago regarding its FINANCES. Parang ABS CBN maraming UTANG, naBAON sa UTANG! -----------------Wow ang KANTAR nagpalit lang ng bagong company name?? Pahiya yun fan i anne curtis bwahahaha...may chismak sa kabilang broadsheet na merong actress na umalis ng bansa pero bago iyan meron siyang binayaran pero tseke ang ibinayad...unfortunately tumalbog si tseke. Ano yon wala ng pondo?? Ano ng nangyari? Akala ko ba malaki ang kinikita ng frustrated Angelina Jolie??
    Reply |  1 Replies
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  • saudiarabia11

    06/05/2012 | 08:17 PM
    primetime lang daW PANALO PANO MANA ANG DAYTIME...ang panloloko talaga ng ABS
    Reply |  1 Replies
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  • marilousyj

    06/05/2012 | 03:17 PM
    Some proof of WH's popularity: my uncle-in-law, 74 yrs old and pure Chinese watches WH and was actually disappointed like me when we had to go home late from a relative's bday party last Friday. Our parish priest mentions WH in his homily and even sings its theme song. My husbands co-workers mostly male talk about Coco Martin and WH during their break. Coco is a gold mine for ABS-CBN. I hope they give him a film project that does not make him propel a newbie's career like they did with Born to Love U with AQ. Coco should have a film project that will showcase his talents as actor, writer and possibly dircetor without the need for a love team. As it is right now, no female actor could match his incredible talent and screen presence.
    Reply |  1 Replies
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  • amberrainydays

    06/05/2012 | 03:17 PM
    MISSHUGOBACULAO - Sobrang bitter mo ineng at lagi ko nalang nakikita ang comments mo na puro panira sa istasyon ng ABS at mga artista nito. Pero alam mo lahat ng mga artista,shows at latest chismis nang mga taga ABSCBN! Magpakatotoo ka day, isa kang bitter die hard fan ng ABS! bwahahahaah
    Reply |  1 Replies
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  • bratinella1234

    06/05/2012 | 01:56 PM
    ay bakit may pathetic outsider sa CREDIBLE news na ito. LOL. ABS is unbeatable and forever NUMBER 1. Kahit ang MERGER DAW or whatever they call it ng GMA and TV5, hindi pa rin mapapabagsak ang totoong number 1. Ang stable of talents ng ABS, TOTOONG STARS! mga kilala. hindi katulad sa ibang network sandamakmak ang mga NO NAMES and TALENTLESS people.
    Reply |  1 Replies
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  • MissHugoBacungan

    06/05/2012 | 01:25 PM
    FROZEN. Kaya naman MALAKAS ang loob ng ABS CBN na HUWAG bigyan ng mga projects ang malalaki nilang artista, dahil LUGI lang sila. buti pa yung mga baguhan, nakakayang makipagsabayan sa TV Ratings sa GMA7. Pero kung yung mga princesses gaya nina ANGEL Locsin of Only You, Kim Chiu, SARAh Geronimoh of Idol, ANNE Curtis of Green Rose, KC Concepcion of Lovers in Paris, AI AI delas Alas ng Wako Wako, etc etc etc, yung mga shows na yan, malaki nga bayad sa mga stars na yan, pero KULELAT naman sa top ten. Buti pa yung mga baguhan na mga bata gaya nina Santino, X, etc etc, TIPID na bayad, gusto pa ng masa!
    Reply |  1 Replies
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  • MissHugoBacungan

    06/05/2012 | 01:21 PM
    FYI - KANTAR is the new name of TNS. TNS had SEVERAL RECORDS of anomalies. TNS was VERY PROBLEMATIC few years ago regarding its FINANCES. Parang ABS CBN maraming UTANG, naBAON sa UTANG!
    Reply |  1 Replies
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  • MissHugoBacungan

    06/05/2012 | 01:13 PM
    Walang Hanggang propels ABS CBN on primetime, while WAKO Wako and TODA Max pull it DOWN! Major major MAJOR na disappointment, parang yung show na IDOL!
    Reply |  1 Replies
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  • Iamanncurtis1

    06/05/2012 | 01:12 PM
    Kantar has no history of anomalies, ewan ko lang ang agb , he he
    Reply |  1 Replies
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  • KDL

    06/05/2012 | 12:21 PM
    congrats ABS-CBN. nasa sa inyo parin ang alas
    Reply |  1 Replies
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