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PEP REVIEW: ABS-CBN rainy season station ID for 2012

by Elvin Luciano posted on July 13, 2012  STATS: 37847 Views | 23 Comments

ABS-CBN’s 2012 rainy season station ID has the theme "Masarap ang Feeling, 'pag Ikaw ang Kapiling.” It assembles a powerhouse cast composed of stars from its afternoon block called Kapamilya Gold and its prized Primetime Bida block. Other than that, it also offers a sneak peak of loveteams and tandems that viewers can expect in future shows of the Kapamilya Network.



Toni Gonzaga provides the soundtrack with the original song “Da Best ang Feeling,” an upbeat, pop tune with lots of digital vocal enrichment. It’s a deviation from the usual melancholic and sentimental music of the “Sukob Na” song that started the tradition of ABS-CBN’s rainy day SIDs.

As this song suggests, the SID’s theme is simply all about love and being with special people as the rain falls and the cold wind blows. 


It starts with the very bankable tandem of John Lloyd Cruz and Bea Alonzo looking passionately at each other and ends with the the onscreen partners dancing the tango in the rain. The Bea-JLC love team gets exposure during the first 45 seconds of the clips, with a few Toni Gonzaga shots interspersed in between.

Unlike other ABS-CBN SIDs, this edition does not really have that one story that weaves all the scenes together. It’s more like random shots of lovers and group of friends laughing, playing and hugging each other in the rain.

It is a bit unusual to have the actors of Kahit Puso’y Masugatan assume their teleserye characters in the station ID. Viewers will see Andi Eigenmann crying and Iza Calzado having a fight with Jake Cuenca. Yes, it fits the lyrics, but it looks out of place. A few seconds later, Jake and Iza are shown laughing together in the SID. All the rest of the Kapamilya stars looked like they were enjoying the downpour.

Instead of a network plug, ABS-CBN’s Ulan 2012 looks like a straightforward promotion of its afternoon and primetime shows and a teaser for its upcoming programs.

Nonetheless, this Station ID will surely please fans of popular onscreen tandems in Walang Hanggan and Princess and I. Ulan 2012 gives ample kilig moments aimed at followers of the Coco Martin-Julia Montes tandem as well as the Kathryn Bernardo-Daniel Padilla teamup. Julia and Coco are shown in a tender forehead-to-forehead position while Kathryn and Daniel hug each other playfully while under the rain.

Jodi Sta. Maria and Richard Yap, lead stars of Be Careful with My Heart, hold hands while seeking shelter from the rain.  

But other than the usual rainy day scenes that ABS-CBN has been redoing every year, there are a few surprises in this year’s edition. Matteo Guidicelli, Jessy Mendiola, Matt Evans, and a short-haired Jewel Mische look stunning with their edgier and bolder looks.  Their dance scenes inside the warehouse have a glossy, polished look. Same with the dance sequence of the cast of Aryana, which is comparable to scenes from the Step Up movies. Another stand-out is KC Concepcion who shows class and grace in her solo dance number.

The video goes back to John Lloyd and Bea dancing in the rain and there is no denying the chemistry of the two.


But despite the power pairing, there seems to be a lack of heart and drama in this edition, when compared to ABS-CBN’s other rainy season videos. It must be because the music did not have the usual “kurot sa puso”/sentimental mood and tone. Maybe because there is fewer variety in the locations this time. Or maybe the dance-worthy beat of the song is more associated with the fun and lively mood of the summer SIDs.

The whole video looks good, there’s no denying that. ABS-CBN has never failed to make their stars look beautiful in their station IDs.


Ulan 2012 is good, but not stellar. Not quite the same as the past ones that kept people talking and humming, days after their launch. 

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23 Comments

  • 23  msrasuncion

    08/13/2012 | 04:57 PM
    this one's really different from the rest of abs SID's. i was really waiting for the other kapamilya stars but i guess they just showed the current love teams who are really famous talaga. WE ALL KNOW THAT ABS-CBN DOESN'T DISAPPOINT VIEWERS WHEN IT COMES TO THEIR STATION ID AND THIS ONE IS ANOTHER KUDOS TO THEM. more power! YOU'VE SET THE STANDARDS ONCE AGAIN!
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  • 22  n9sapphire

    07/15/2012 | 04:50 AM
    It's the best for sure. excited to watch it
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  • 21  kapalmilyaks

    07/15/2012 | 12:46 AM
    Hahahaha bagsak sa rating ang kapalmilyaks
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  • 20  alexis2222

    07/14/2012 | 10:52 PM
    ang suersyal ng ABS... may plug talaga... may budget... ang kapuso wala... GMA GMA kapusong pasko na! hey! mwahahahahahah... kabaduyan to the hilt...
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  • 19  redsand

    07/14/2012 | 06:02 PM
    Pwede na!
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  • 18  Pedrohh

    07/14/2012 | 01:54 PM
    wag niyo na patolan ang mga kaposoy halatang inggit lng yan sila heheh
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  • 17  Manster10

    07/14/2012 | 09:02 AM
    Hindi makagawa ang GMA alang budget o kung gumawa man bka katakot takot na negative feedback ang matatanggap kaya mas ok na ung wala talaga hehe
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  • 16  brainfultoo

    07/14/2012 | 08:17 AM
    di ko type. opinion ko.
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  • 15  korikz14

    07/13/2012 | 06:11 PM
    Hayst.. Nuff said...Iba talaga KAPAMILYA...
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  • 14  KDL

    07/13/2012 | 05:44 PM
    Hanggang inggit nalang kayo.
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  • 13  KDL

    07/13/2012 | 05:42 PM
    Walang ganyan ang GMA.
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  • 12  jed_raz8

    07/13/2012 | 03:55 PM
    ang point d2 eh ung ABS CBN may station ID eh ung kabila ba meron? kya kung mag cocomment kau mga kapuso eh ayusin nyo. try to compare dun sa station id ng gma eh kso wla kau mapagkomprahan pero sobra ang mga banat nyo.. n kesyo lpsynch dw at wlang quality at kung ano2 pang kasiraan. eh ang tanung b un network nyo can afford gumawa ng station id yearly at consistently? nkakatwa tlga kau mga kpuso.. punong puno kau ng kapaitan at sama ng loob. sna nman minsan try nyo rin tumawa or magsmile.. the way n magcomment kc kau eh prang unhappy un childhood days nyo kaya kau ganyan. hahahaha
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  • 11  judelaw

    07/13/2012 | 01:26 PM
    Bea's stunningly gorgeous and seductive. Best ULAN sid i have watched.
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  • 10  judelaw

    07/13/2012 | 01:25 PM
    *** This comment has been deactivated due to inappropriate content ***
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  • hellowhatever

    07/13/2012 | 01:20 PM
    Hindi yata pinakinggan ng mabuti ng reviewer ang lyrics. It is a new perspective about rain and notice how the lyrics are creatively written. The irony are well placed for the phrases. "Kahit na madilim, ulap na makulimlim. Matakpan man ang mga bituin, di maitago ang tunay na damdamin. Di mapapawi ng lamig, ang damdaming nag iinit. Umaapaw ang pag-ibig, sa bawat patak, patak ng tubig.O araw wag ka munang lumitaw. Di baleng ginawin basta kayakap ay ikaw. Napapasenti man ay ok lang, basta katabi ay ikaw lang."
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  • nisannie

    07/13/2012 | 11:45 AM
    ang cute nang SID nang ABS..very proud that they always have FUNDs sa mga ganyan..meaning may BUDGET talaga..meaning ABS keeps on spending for the better, para ma bigyan nang kasiyahan ang mga manonood!..very proud of ABS...world class and innovative.
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  • marilousyj

    07/13/2012 | 10:38 AM
    Bakit kailangan icompare sa GMA lagi. Ienjoy mo na lang kung kapamilya ka. Pag nagcomment ka pa kasi e ng nega e parang bitter ang dating. Concept nila iyon e. Umuulan at maraming lovey-doveys ang gusto ang ulan. Buti nga di na uso ang magic kamison ni Mother Lily or else baka nakakita pa tayo ng ST at bakat na kung ano dyan. Basta ako pag nandun si Coco okay na.
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  • leob110584

    07/13/2012 | 09:49 AM
    for me hindi nman ibig sabihin na kapag ulan eh kailangan senti na.. here in our place when it rains it brings joy to the people.. masayang naglalabasan ang mga bata pati mga matatanda para maligo sa ulan at e enjoy ang ulan, because for us rain is a blessing upstair. and what abs-cbn brings to their avid viewers na ulan is not just for senti and medyo lungkot moment but ulan is a blessing and need to enjoy! i've seen the station id and for me, abs-cbn never fails to bring the best quality station id.. every year paganda ng paganda ang kanilang station id. saka puro original ang theme song nila.. that's makes us proud kasi maganda ang song very catchy at madaling sabayan ang song! good job asb-cbn on your new ulan station id.. PROUD TO BE KAPAMILYA! that's all.. :
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  • akosigotti

    07/13/2012 | 08:37 AM
    Nakita nyo na ba yung station ID ng GMA? Mga compilation kuha sa CCTV habang umuulan. Wala na kasing time mag shoot at wala na ding budget dahil malapit ng mag impake ang mga bossing nila... At take note naka extra si HUGO dahil nag Hello sya CCTV pagkatapos kunin ang rasyon nyang sardinas.
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  • jed_raz8

    07/13/2012 | 08:21 AM
    as usual... puro negatibo ang comment ng mga kapus palad d2.. hahaha.. what do we expect from you bacucang and to ur fellow kapus palad. atleast ang ABS taon taon eh may station id khit p lgi nyo idinudugsing ang wlang kamatayang utang.. at ano daw sbe nyo? none sense? kumusta nman ang kacheapang station id n gnwa ng network nyo? may napala b kau? like un halo halong ipanasa ng ipanasa.. hahahaha...... nga pla, congrats sa mga kapuso kc puro nomination lng sa OMG pero 1 lng yta un nnanalo the rest kapamilya na... well it really shows lng n mas kilala ng mga may purchasing power ang mga kapamilya.. hahaha
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