24 Oras performs well in early primetime slot, based on data from Nielsen TV

Tuesday, March 01, 2011 @ 07:57PM  |  2276 views

24 Oras, bannered by Mike Enriquez and Mel Tiangco, registered 34.1% average audience share in Total Urban Luzon from January 1 to February 20, 2011 (February 13-20 based on overnight ratings).
Photo By: GMA-7














PRESS STATEMENT FROM GMA-7:


"GMA Network's flagship newscast 24 Oras continues to dominate early primetime based on January 1 to February 20 (February 13-20 based on overnight ratings) Total Urban Luzon and Total Mega Manila household ratings data from the more widely-recognized Nielsen TV Audience Measurement.


"Bannered by two of the most credible and most respected names in broadcast news today--Mel Tiangco and Mike Enriquez--24 Oras posted a  34.1% average audience share in Total Urban Luzon, clearly topping TV Patrol's 31.4 % and Willing Willie's 23.1%.


"24 Oras posted an even bigger lead in Total Mega Manila. During the same period, the Kapuso primetime newscast led with 36.6% audience share, trouncing TV Patrol's 29.7% and Willing Willie's 24%. 


"GMA-7's Saksi--anchored by multi-awarded broadcast journalists Arnold Clavio and Vicky Morales--on the other hand, remains the leading late-night newscast.


"Total Urban Luzon ratings data show Saksi leading the competition with its 41.4% audience share. ABS-CBN's SNN got 25.9% while TV5's Journalismo posted 12%. Total Mega Manila ratings data show the same trend: Saksi's 42.3% audience share winning over SNN's 25.7% and Journalismo's 12%.


"GMA News extends its dominance up to the weekends with 24 Oras Weekend anchored by Jiggy Manicad and Pia Arcangel. In Total Urban Luzon, 24  Oras Weekend led with 30.4% audience share compared to ABS-CBN's Wansapanataym's 24% and TV Patrol Weekend's 26.9%, and TV5's LOL's 20.5% and Pidol's Wonderland's 18.1%.


"In Total Mega Manila, 24 Oras Weekend posted 31.6% as against ABS-CBN's Wansapanataym's 21.1% and TV Patrol Weekend's 25.4%, and TV5's LOL's 22% and Pidol's Wonderland's 18.2%.


"Just recently, GMA News further strengthened its top-rating newscasts with the re-launch of 24 Oras and Saksi. Both newscasts now showcase not only their respective new opening billboards and latest state-of-the-art sets, but more importantly, an even more comprehensive, reliable and highly credible news reportage."

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