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GMA-7 keeps stronghold of nationwide TV ratings lead in February 2012, based on Nielsen data
posted on March 5, 2012  STATS: 2933 Views | 37 Comments
GMA-7's Munting Heredera performed strongly in the primetime block, based on Nielsen data. The show aired its finale episode last February 3, 2012. Photo By: Noel Orsal

PRESS STATEMENT FROM GMA-7:

"GMA Network, Inc. (GMA) maintained its lead in nationwide TV ratings over competitors this February, according to broadcast industry's more trusted ratings service provider, Nielsen TV Audience Measurement.

"Based on February 1 to 29 household data (February 26 to 29 based on overnight ratings), GMA posted an average of 36.3 household share points, ahead of ABS-CBN's 30.4 points by
5.9 points; and TV5's 14.6 by 21.7 points.

"Using an average of 5 viewers per television household, these numbers translate to around 1.1 million more viewers tuned in to GMA over ABS-CBN and almost 4 million over TV5 from all over the country.

"Leading across all dayparts in Mega Manila, GMA kept its stronghold of its bailiwick area, which now comprises more than 59 percent of total television households nationwide. The Kapuso Network registered a total day average of 41 share
points,
up by a notable 16.1 points from ABS-CBN's 24.9 points, and up by 26.3 points from TV5's 14.7 points.

"In terms of eyeballs, this means that GMA had 1.8 million more viewers than ABS-CBN
 and around 3 million more viewers than TV5.

"GMA remarkably swept 10 out of the 10 top-rating programs in Mega Manila for the entire February with the finale of Survivor Philippines Celebrity Doubles Showdown topping the chart with an overwhelming 52.2 household share points. The list also includes newly launched GMA programs namely Legacy, My Beloved, and Biritera.

"Similarly in the crucial area of Urban Luzon, where 77 percent of total television households are found, GMA remained ahead of competition in all dayparts with an audience share of 39.8 points. ABS-CBN trailed behind with 26.7 points; and TV5 with only 14.2 points.

"GMA's lead in Urban Luzon translates to about 1.9 million viewers over ABS and 3.6 million more viewers over TV5 in February.

"The Kapuso Network also dominated the list of top-rating programs in Urban Luzon occupying 8 out of the 10 slots. The Telebabad program Munting Heredera, which aired its final episode in February, culminated its 9-month run as the number one program on primetime for the said period.

GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as
TNS.

"In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190
homes as compared to Kantar Media's 770 homes. Meanwhile, Nielsen has a nationwide sample size of 2,000 homes, which is statistically higher than Kantar's sample size of 1,370."

Ed's Note: When content falls under "Press Statement," this means that the material is fully and directly from the company itself. The use of open-and-close quotation marks to envelope the entire text shows as much. This also means that PEP is not the author of the statement being read. PEP is simply providing the information for readers who may be interested.

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37 Comments

  • 37  nice143

    03/09/2012 | 08:13 PM
    kaya pala based on AGB GMA na nman pala to e...hikhikhik!
    Reply |  0 Replies
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  • 36  iwwang2

    03/08/2012 | 04:39 PM
    number 35, mangilabot ka sa isinusulat mo. saan ka kaya kukuha ng more than 100 millions to support your presumption.
    Reply |  0 Replies
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  • 35  bhellyposh

    03/07/2012 | 05:17 PM
    pag kakaalam ko umabot na ng 250 M ang kita ng unofficially Yours,sa weekly ng box office mojo dduon makikita na umabot na,kulang na nga lang ng 5 M para malampasan ang NOW
    Reply |  0 Replies
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  • 34  sk8r_boi

    03/07/2012 | 02:29 PM
    congrats mga kapuso. and to the jologs CHAKAmilyucks, NGANGA!!! LOL!!!
    Reply |  0 Replies
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  • 33  AngelSIKATlocsin

    03/07/2012 | 01:27 PM
    *** This comment has been deactivated due to inappropriate content ***
    Reply |  0 Replies
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  • 32  akosiblink

    03/07/2012 | 12:05 PM
    Wow! Panalo pala sa ratings.. pero kung talagang panalo.. bakit binebenta? :
    Reply |  0 Replies
    0   0   0  
  • 31  PEP_peroni

    03/07/2012 | 10:56 AM
    GO go go go go go go go go go Kapuso!!!
    Reply |  0 Replies
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  • 30  MissHugoBacungan

    03/07/2012 | 06:07 AM
    FACT - The Kapuso Network DOMINATED the list of top-rating programs in Urban Luzon occupying 8 out of the 10 slots. Araw-araw, gabi-gabi, KAPUSO ang PANALO!
    Reply |  0 Replies
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  • 29  dongbingodong

    03/06/2012 | 10:18 PM
    So what if Nielsen has more panel homes? Anong silbi ng 2,000 homes kung nabibigyan ang mga yan ng P500 worth of grocery bags para lang panoorin ang GMA? Nililinlang ang sambayanan. Walang naniniwala dito. Views pa lang ng report na ito, wala pa sa kalahati ng nagbasa ng report sa Kantar.
    Reply |  0 Replies
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  • 28  dongbingodong

    03/06/2012 | 10:08 PM
    Pagkatapos ibandera ang national audience share, puro Mega Manila ang nireport na data. Malamang, talo ang GMA sa national at sa primetime.
    Reply |  0 Replies
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  • 27  doslugi

    03/06/2012 | 12:39 PM
    Pedroh plannibg to buy naiintindihan mo ba meaning nyan? Vovita mirasol mo naman FACT
    Reply |  0 Replies
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  • 26  Paradigm

    03/06/2012 | 12:07 PM
    Ahhh based on AGB... ok hahaha... Musta naman kaya ang kaso? sana walang makisawsaw.
    Reply |  0 Replies
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  • 25  MissHugoBacungan

    03/06/2012 | 10:46 AM
    FACT - GMA remained ahead of competition in all dayparts with an audience share of 39.8 points. ABS-CBN trailed behind with 26.7 points; and TV5 with only 14.2 points. Congrats KAPUSO! We LOVE you so much!!!!
    Reply |  0 Replies
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  • 24  thunder_1273

    03/06/2012 | 08:33 AM
    No. 1 ang GMA kaya ginagawan siya ng ISSUE ng mga talunang istasyon.... When you're on TOP, everyone wants to TOPPLE you down!...
    Reply |  0 Replies
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  • 23  thunder_1273

    03/06/2012 | 08:28 AM
    GMA had 1.8 million more viewers than ABS and 3 million more viewers than TV5.... ANGAT na ANGAT ang GMA!... Congrats!...
    Reply |  0 Replies
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  • 22  thunder_1273

    03/06/2012 | 08:25 AM
    Congrats GMA!... No. 1 talaga NATIONWIDE... Nagngingitngit ang mga Kapamilya hahahahaha!...
    Reply |  0 Replies
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  • 21  pearl102

    03/06/2012 | 06:04 AM
    Facts...magbabayad ng milyones ang ABS CBN kay Mel Tiangco.
    Reply |  0 Replies
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  • 20  butchike

    03/06/2012 | 12:07 AM
    KORINA SANCHES CORNERED FACE IS GETTING QUIET OBVIOUS.
    Reply |  0 Replies
    0   0   0  
  • 19  Pedrohh

    03/05/2012 | 11:43 PM
    Headlines... MVP Planning 2 buy the 2nd largest network in the philippines... cge nga sino ba number 1 hehehe pakisagot...
    Reply |  0 Replies
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  • 18  marafyah3

    03/05/2012 | 11:43 PM
    FACTS b? Ayan MALINAW p s SIKAT ng ARAW PANALO ang GMA7 s NATIONAL MORNING, NOONTIME, at AFTERNOON SHOWS. National Primetime ay s ABS-CBN pero MEGA MANILA PRIMETIME ay s GMA7. Kaya s MEGA MANILA from SIGN ON to SIGN OFF GMA7 ang PANALO. WHILE AVERAGE NATIONAL AUDIENCE SHARE o BUONG PILIPINAS, GMA7 ang PANALO.
    Reply |  0 Replies
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