Pinoy ring icon Manny Pacquiao not only notched the WBC Super Featherweight title last Sunday, March 16, he also scored a knockout in terms of viewership percentage.
Manny Pacquiao’s recent bout shows grit in ratings –AGB Nielsen
Wednesday, March 19, 2008
03:40 PM
Rating
Manny Pacquiao's Midas touch spares no one—and that includes viewership data and figures.
According to the latest study conducted by AGB Nielsen Media Research, Philippines, Pacquiao's recently concluded bout with Mexican fighter Juan Manuel Marquez last Sunday, March 16 (Manila time), figured prominently in the ratings game as expected by the media research firm. The well-anticipated boxing rematch was held at the Events Center of the Mandalay Bay in Las Vegas, U.S.A.
The title match—in which Pacquiao won via split decision to secure the World Boxing Council Super Featherweight Crown—was viewed by an average of 49 percent of Philippine homes.
Based on the latest (and still unofficial) overnight ratings report gathered by AGB Nielsen, the match up accumulated a rating of 48.5 percent in Metro Manila and "its surrounding suburbs."
The media research firm was also anticipating a much larger turnout of viewers in the Visayas and Mindanao region. Manny is a native of General Santos, South Cotabato in Mindanao.
AGB Nielsen Media Research keeps track of Manny's ring exploits using its Mega Manila TV Audience Measurement [Mega TAM] and the National Urban TV Audience Measurement [NUTAM] system.
In a letter forwarded to PEP [Philippine Entertainment Portal] earlier today, March 19, AGB Nielsen took note: "Among MegaTAM Households, the Pacquiao-Marquez fight, which aired on GMA 7, ranked fourth in terms of TV ratings [48.5%]. The Pacquiao-Larios match that was aired in ABS-CBN on July 2006 rated at 54.4% and is still the highest rating Pacquiao match. However, the Pacquiao-Marquez rematch rated higher compared to their first fight that aired on RPN on May 2004 with an average rating of 33.9% among Metro Manila homes."
The NUTAM results on the other hand showed that Pacquiao's fight with Marco Antonio Barrera held on October 2007 is still the biggest draw of all with 49.7 percent rating. Trailing closely behind is the Pacquiao-Barrera bout conducted last March 16. The said match generated a rating of 49 percent.
- Jinkee Pacquiao says husband Manny has changed for the better: "Laging nasa bahay, nagbabasa ng Bible, nanonood ng sine, ng TV."
- THE PEP LIST : Pinoy Pride 2011 (Those who put the Philippines on the map!)
- Manny Pacquiao not convinced his performance against Juan Manuel Marquez was his best, but insists he won the fight
- Manny Pacquiao responds to critics on his controversial victory over Juan Manuel Marquez
- Manny Pacquiao loses pound-for-pound title to Floyd Mayweather, Jr.
Get showbiz news anytime, anywhere on your mobile! Just key in PEP ON and send to 4627. Available to all Sun, Globe, and Smart subscribers.
More News
- Comedian Betong Sumaya named Celebrity Sole Survivor
- Lea Salonga reveals her stand on OPM artists' call for "Filipino first" in the concert scene
- Hayden Kho, Jr. insists there is "NO infidelity issue" between him and Dra. Vicki Belo; apologizes to Nancy Castiglione
- AGB Nielsen Mega Manila People Ratings (Feb. 7-9): Survivor Philippines final week rule primetime; Eat Bulaga! still the undisputed No. 1 noontime show
- Carl Guevara on playing a ghost in My Beloved: "Parang first day-last day na agad?"
- Beauty queen Danielle Castaño on joining showbiz: "Sobrang I just want to experience how it is like in the industry... not only experience it, like feel that I'm working."
-
Movies
Jim Paredes excited for APO music-inspired film, I Do Bi Doo, Bi Doo
Sam Concepcion and Tippy Dos Santos are part of this musical film.
-
PEP Finder
Sharmaine Suarez says showbiz will always be her home
After seven years, Sharmaine is back to acting.
-
Indie
PEP REVIEW: Pintakasi : How art saves
Pintakasi will have February 8 and February 29 screenings in select SM cinemas.
-
Starbiz
Marvin Agustin on producing music concert: "We work hard to get the artist."
Marvin Agustin sees no problem about the regulation of foreign acts in the country.
Most Popular
- Marian Rivera explains visit to taping of a TV5 show; comments on Iza Calzado's transfer to ABS-CBN
- Grace Lee on President Noynoy Aquino: "I like him."
- Part 2 Dolly Anne Carvajal on Carmina Villarroel-Claudine Barretto issue: "I stand by my story."
- Kris Aquino: "Annulment is not a cause for joy. The truth is, it was a marriage that failed but it's a cause for optimism."
- Talent manager Shirley Kuan on columnist Dolly Anne Carvajal: "She can stick to her story. She has a story to tell, fine. But it's a lie."
- PEP SPECIAL REPORT PART I: Why the marriage of Kris Aquino and James Yap was declared null and void
- Mark Bautista remains friends with Piolo Pascual after being involved in the actor's breakup with KC Concepcion
- Director Mac Alejandre talks about his four-year contract with TV5 and reveals the real reason he left GMA-7
- Part 2 Ynna Asistio to Annabelle Rama: "Bakit napakahirap na pakawalan kami kung talagang ayaw mo sa amin at ipinilit lang kami ng nanay ko sa iyo?"
- Jessa Zaragoza confirms "tent incident" with Sarah Lahbati's aunt
Advertisement
