The boxing match
between Pinoy pride Manny Pacquiao and Mexican warrior Oscar "Chololo" Larios
held at the Araneta Coliseum on July 2, 2006, at press time, still holds the
record as the highest rating Pacquiao fight in the Mega Manila survey.
According to AGB Nielsen Media Research Philippines, the
12-round bout dubbed as Mano-A-Mano raked in a total of 54.4 percent
rating while Manny's recently concluded match with "Dangerous" David Diaz garnered an
overnight rating of 46.4 percent.
The 46.4 percent mark of the Pacquiao-Diaz match—conducted last
Sunday (Manila time), June 29, at the Mandalay Bay Resort and Casino in Las
Vegas, Nevada—is still indefinite since the full data is yet to be finalized.
Trailing behind the Pacquiao-Larios fight is Will to Win:
Pacquiao-Barrera II, which was held last year, October 7 (Manila time) also
in Las Vegas. The said event garnered a final tally of 49.5 percent rating.
The NUTAM (Nationwide
Urban TV Audience Measurement) report, however, showed Will to Win: Pacquiao-Barrera
II, emerging as the most watched Pacquiao fight so far. Notching a
nationwide rating of 49.7 percent, the match nosed out another rematch, the Pacquiao-Marquez II: Unfinished Business bout shown
locally last March 16, 2008.
RECORD STILL STANDING. Last Monday, June 30, it was
reported that the Pacquiao-Diaz boxing event surpassed the record set by the
Pacquiao-Larios bout by collaring an impressive 63.8 percent rating in Mega
Manila against the 54.4 percent rating established by the former.
AGB Nielsen though corrected the data saying that as of the moment, the recent Pacquiao fight garnered an overnight rating of only 46.4 percent
overall and not 63.8 as earlier announced.
The media research firm provided PEP (Philippine
Entertainment Portal) with a breakdown of Manny's fights and corresponding
ratings and ranking:
Mano-A-Mano (ABS-CBN) - 54.4%
to Win: Pacquiao-Barrera II (GMA-7) - 49.5%
III: The Grand Finale (ABS-CBN) - 49.5%
II: Unfinished Business (GMA-7) - 48.5%
vs. Diaz: Lethal Combination* (GMA-7) - 46.4%
Morales-Manny Pacquiao: The Battle II (ABS-CBN) - 44.7%
vs. Solis: Blaze of Glory (GMA-7) - 39.1%
vs. Marquez: Moment of Truth (RPN-9) - 33.9%
vs. Pacquiao: Coming with Everything (RPN-9) - 33.6%
to Win: Pacquiao-Barrera II (GMA-7) - 49.7%
II: Unfinished Business (GMA-7) - 48.6%
III: The Grand Finale (ABS-CBN) - 47.9%
vs. Diaz: Lethal Combination* (GMA-7) - 46.6%
vs. Solis: Blaze of Glory (GMA-7) - 38%
Legend: * Overnight data
Source: AGB Nielsen Media Research, Philippines