"The bulk of my advertising this year went to Baby James's
educational fund (pre-paid lump sum from Grade 1 to 4th year
college), his wealth-managed trust fund which we'll receive after college graduation
and Josh's wealth-managed fund as well," says Kris Aquino in her text message to YES! editor-in-chief Jo-Ann Maglipon.
PEP EXCLUSIVE: Kris Aquino reveals where most of her endorsement fees this year went
Monday, September 29, 2008
01:09 PM
Rating
Kris Aquino topped YES! magazine's list of Top 20 Celebrity Endorsers in its October 2008 issue. Earlier this morning, September 29, Kris thanked YES! and PEP editor-in-chief Jo-Ann Maglipon through a text message.
Kris started her text message to Ms. Maglipon by saying that she will thank the YES! and PEP editor-in-chief live on her morning show in ABS-CBN with Boy Abunda, Boy & Kris. Then the TV host-actress mentioned where the big portion of her talent fees from her endorsements actually go.
"The bulk of my advertising this year went to Baby James's educational fund (pre-paid lump sum from Grade 1 to 4th year college), his wealth-managed trust fund which we'll receive after college graduation and Josh's wealth-managed fund as well," said Kris.
Baby James is Kris's son with husband James Yap while Josh is her love child with actor Phillip Salvador.
"Josh will always need special care," Kris continued, "so I promised my mom [former President Corazon Aquino] to make sure that he'll always be okay financially. He is always her top worry."
The former Philippine president was diagnosed with colon cancer earlier this year and Kris told Ms. Maglipon that she also helps in the medical expenses.
"I take care of some of my mom's medical expenses because it makes me feel good but she's forever wanting to pay me back," she said.
Although Kris did not mention exactly where the money came from, she said that, "James has fulfilled his promise to his family to build a bigger home in their province.
"Thank you for this recognition," she told Ms. Maglipon.
Kris emerged on top of the YES! list because she is "without a doubt the queen of product endorsements, with 21 products to her name."
According to YES!, Kris is a favorite of advertisers because "she is very easy to work with, and is very professional, arriving for a shoot prepared, with her lines memorized."
But Kris's best asset is that "she connects well with consumers, whatever bracket of society they belong to."
The YES! list of Top 20 Celebrity Endorsers is based on the live contracts of the celebrities up to at least October 2008.
The October 2008 issue of YES! is now available in leading magazine stands and bookstores nationwide.
- PEP SPECIAL REPORT PART I: Why the marriage of Kris Aquino and James Yap was declared null and void
- PEP SPECIAL REPORT PART 2 : Kris Aquino's lawyer says actress's petition to nullify marriage to James Yap was not given "special accommodation"
- Kris Aquino: "Annulment is not a cause for joy. The truth is, it was a marriage that failed but it's a cause for optimism."
- Kris Aquino's marriage to James Yap is now officially annulled
- Kris Aquino keeps mum on reports the court has ruled on her petition for annulment of marriage with James Yap
Get showbiz news anytime, anywhere on your mobile! Just key in PEP ON and send to 4627. Available to all Sun, Globe, and Smart subscribers.
More News
- Kris Bernal and Mark Herras reunite in afternoon soap
- Nancy Castiglione on Vicki Belo and Hayden Kho Jr. split: "I don't really know what's going on."
- MTRCB Chairman Grace Poe-Llamanzares on the new SPG rating for TV
- Louise delos Reyes and Enzo Pineda to go on a Valentine date via Skype
- Jon Hall on his new romance: "I've had enough drama in my life...I just want a peaceful relationship. Wala nang sigawan or awayan."
- Mikael Daez keeps his shirt on in new series
-
Starbiz
Marvin Agustin on producing music concert: "We work hard to get the artist."
Marvin Agustin sees no problem about the regulation of foreign acts in the country.
-
Movies
Jim Paredes excited for APO music-inspired film, I Do Bi Doo, Bi Doo
Sam Concepcion and Tippy Dos Santos are part of this musical film.
-
Big Shot
Anne Curtis: "I can't believe nag-concert ako!"
Anne will bring Annebisyosa to different countries in the next few months.
-
Theater
Cirque Mother Africa will be presented from April 19-22 at Resorts World Manila
Dancers, percussionists, singers, acrobats and contortionists will impress audiences with a unique African-themed spectacle.
Most Popular
- Marian Rivera explains visit to taping of a TV5 show; comments on Iza Calzado's transfer to ABS-CBN
- Grace Lee on President Noynoy Aquino: "I like him."
- Kris Aquino: "Annulment is not a cause for joy. The truth is, it was a marriage that failed but it's a cause for optimism."
- Talent manager Shirley Kuan on columnist Dolly Anne Carvajal: "She can stick to her story. She has a story to tell, fine. But it's a lie."
- Hayden Kho, Jr. insists there is "NO infidelity issue" between him and Dra. Vicki Belo; apologizes to Nancy Castiglione
- Mark Bautista remains friends with Piolo Pascual after being involved in the actor's breakup with KC Concepcion
- PEP SPECIAL REPORT PART I: Why the marriage of Kris Aquino and James Yap was declared null and void
- Is it over between Dra. Vicki Belo and Hayden Kho, Jr?
- Part 2 Ynna Asistio to Annabelle Rama: "Bakit napakahirap na pakawalan kami kung talagang ayaw mo sa amin at ipinilit lang kami ng nanay ko sa iyo?"
- Director Mac Alejandre talks about his four-year contract with TV5 and reveals the real reason he left GMA-7
Advertisement
