Perci Intalan (in photo) reveals that Eugene Domingo's show Inday Wanda will be launched soon.
He clarifies, "But like everybody else, we're not making Eugene an exclusive star. We did not force her to leave Comedy Bar and Watchamakulit sa GMA..."
PEP EXCLUSIVE: "Network war is not between the two channels anymore."—Perci Intalan, TV5 executive
Wednesday, June 9, 2010
12:50 AM
Rating
"Network war is not between the two channels anymore..."
This came from TV5's head of creative and entertainment Perci Intalan when asked about the ever-controversial topic among the boob tube fans: the network war.
He wasn't being bigheaded about it. In fact, when he made the pronouncement during the exclusive interview of PEP (Philippine Entertainment Portal) early this month, his humble overture was, "Nakakatuwa nga kasi ke bago-bago pa lang namin, napapansin na nila kami..."
He couldn't contain his elation over the recent developments in TV5, which has been his home for six years now.
Mr. Intalan resumed, "I think the network war is no longer the same as before kasi, hindi na dalawang nag-uumpugang bato."
Whenever a star makes a major career move, the Manny Pangilinan-owned network instantly gets dragged into the issue.
"Kapag may issue tungkol sa lahat ng artistang lilipat daw, everybody would suspect na kami ang kausap. Bakit hindi GMA o ABS-CBN? Sa 'PEP Alerts' niyo nga, nagugulat ako kasi, ang bilis ng balita. Sabi ko, 'Sino kumakausap? Saan nanggaling yun?'" he observed.
About gaining recognition as one of the TV industry's catalysts, the young executive said with much enthusiasm, "Napaka-encouraging at nakakataas ng morale."
RATINGS. It was first quarter of last year when Talentadong Pinoy was first noticed by the Pinoy viewers, and landed a spot in the Top Ten.
In June of 2009, Midnight DJ and Who Wants to Be a Millionaire? ranked number two and three, respectively, within their timeslots.
This year, the station's momentum has not slowed down, and some of its new shows have been showing great promise.
The data of AGB-Nielsen Media Research dated May 8 showed that Talentadong Pinoy gathered a bigger audience share of 28% over GMA-7's Claudine, which generated 21%. The following day, TV5's talent search triumphed over ABS-CBN's Rated K. The difference was only 2%, with TV5 gaining 24% as opposed to the latter's 22%. But it meant a lot to the network that still considers itself as a neophyte in the ratings rivalry game.
For the period April 25-May 22, ten TV5 shows made it to the top 20 morning programs. Amy Perez's Face to Face placed fourth, beating Bayani Agbayani's Diz Iz It, which landed the ninth spot.
The numbers of Vic Sotto's My Darling Aswang indicated an upward trend during Sundays, from March 21 to May 22. It had already beaten GMA-7's Mel & Joey twice.
Despite the good start, competition still has a long way to go, according to Mr. Intalan.
"Alam naman natin kung gaano kahirap binabangga mo. Hindi lang isa kalaban mo, e...Dalawa e, nag-uumpugang bato, sisingit ka sa gitna, di ba? And we know that, di ba, for every success we have, that means there's gonna be a change sa kanila, which is good. Kasi, yun na nga, nagsi-shake ang industriya kapag meron kaming ginawa at nag-succeed," he told PEP.
The TV5 boss added, "Talentadong Pinoy, for example, biglang magbabago ng program schedule yung mga kalaban namin. Face to Face, nabubuhay ulit ang talk show..."
The entry of ABS-CBN's It's Showtime in October 24, 2009, had most viewers shifting from talk show to variety show. The eight-year-old SiS of GMA-7 went off air on December 17, and was replaced by the variety show Diz Iz It on February 8 of this year.
TV5 chose not to join the bandwagon. Instead, it retained the talk show format, and spiced it up with a "Talakserye" concept.
STARS ON THE MOVE. The youngest player in the field did not just capture audiences, but contracts as well. To date, about ten stars have already chosen to become Kapatid.
- TV5 executive Perci Intalan confirms talks with John Lloyd Cruz; says Kapatid network has big plans to go with Nora Aunor's three-year contract
- TV5 VP and creative head Perci Intalan gives lowdown on big stars transferring to the Kapatid network
- Perci Intalan says TV5 offers good projects and competitive pay—that's how they attract stars from other networks
- Vic Sotto has no problem with Willie Revillame's transfer to TV5
- TV5 stands by Mo Twister on GMA-7's case against him
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