ABS-CBN chairman and CEO Eugenio "Gabby" Lopez III was the last to give a speech at the 22nd Philippine Ad Congress program held last November 17, Thursday, at the Camarines Sur Watersports Complex.

The Kapamilya chief joined his industry colleagues-cum-competitors Manuel "Manny" Pangilinan of TV5 and Atty. Felipe Gozon of GMA-7 to talk about the future of Philippine television.

(CLICK HERE to read Manuel V. Pangilinan's Ad Congress speech)

(CLICK HERE to read Atty. Felipe L. Gozon's Ad Congress speech)

The morning was then followed by a star-studded party hosted by the Kapamilya network and graced by some of their biggest stars.

Controversial couple Piolo Pascual and KC Concepcion performed in separate numbers during the show.

Piolo was in a joint number with fellow actors John Lloyd Cruz and Sam Milby.

Meanwhile, KC performed solo and sang "Almost Over You" and "Tell Me," two songs about heartbreak.

The two remained mum about the current state of their relationship.

However, many speculated that KC's choice of songs may have meant to say something about the status of her heart.

Other performers included the finalists of Pilipinas Got Talent 3 and Happy Yipee Yehey! hosts Randy Santiago, John Estrada, Rico J. Puno, Pokwang, and Toni Gonzaga.

Fun games were hosted by Miss Universe runners-up Venus Raj and Shamcey Supsup.

LOPEZ'S SPEECH. It was almost lunchtime when Gabby Lopez took the stage for his speech that day.

By then, almost everything had been tackled by the two speakers before him.

He quipped, "I agree with everything they said. We can now proceed with the Q&A."

Instead of elaborating on the upcoming trends in digital technology, the Kapamilya chief executive focused on ABS-CBN's goal to improve the quality of its programs.