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PEP FORUM: AlDub's popularity has reached its plateau... now what?

Now that It's Showtime's ratings is picking up, does Eat Bulaga need to worry?

Question on AlDub's popularity

In an article, inspired by a study made by marketing guru Josiah Go, AlDub's popularity was put to question. Now that it has reached its plateau, what must, the people behind the most-trending topic of 2015, have to do to maintain its popularity. The PEP Editorial Team offered some suggestions.

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