ginny_g
uploaded on Oct 22, 2009
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John Lloyd Cruz fans flooded the SM Megamall's Activity Center last October 20, to be with their idol, as Lloydie endorses a product guaranteed to be a big hit to chocolate lovers as well as those who always crave for sweets. John Lloyd is the endorser of Choco Lava, the delicious powdered 3-in-1 chocolate drink that lets you indulge without the guilt.
Mall goers were invited to join the exciting games held throughout the day, which offered exclusive Choco Lava items as prizes. What’s more, Choco Lava lovers got the chance to meet and have their photo taken with one of today’s most popular leading men, John Lloyd.
Later that evening, after dinner with the press, John Lloyd visited the Choco Lava selling area at the SM Supermarket and wrote on the Choco Lava expression board. John Lloyd has been the brand’s endorser since it was launched in the market. According to John Lloyd, “First time ko to be endorsing this kind of product. Having been chosen to be the endorser, malaki ang responsibility ko. Most importantly, I have to believe in it.” He added, “I hardly ever took chocolate beverages because they’re too fattening… but with Choco Lava, I now have a choice. I can enjoy a chocolate drink na hindi ako magsisisi in the end.”
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