Joem Bascon, the newest addition to the F&H family, looks like he just emerged from his billboard along EDSA.

Mylene Dizon shows no sign of baby bump when she struts on the catwalk. The actress is four months pregnant with the baby conceived with Paolo.

Although they're not living together, Mylene says Paolo never forgets his responsibilities towards  Tomas, their three year-old son. 

And now that she's preggy again with their second baby, Mylene notes Paolo's thoughtfulness. "From him, from his family...I know that they are there.  Kasi si Paolo, ‘Mom, are you okay?  Do you need anything?  Are you hungry?'  Mabait talaga siya, e."

Maja Salvador, the current lady endorser of the clothing brand, makes a dramatic entrance.  Lights are dimmed, and as the music builds up, a moving  platform raises her up to the stage.

Her portion signals the third set of the fashion show.

The apparel brand transforms Maja's look from  sweet-faced to vamp.

The Kapamilya talent says that F&H brings out the fashionista in her. "Iba po kasi kapag fashion show ng Folded & Hung. Ginagawa nila akong model, fashionista."

John Lopez is back to modeling after he was voted off GMA-7's reality show Survivor Philippines.

The silver collar and the necktie will surely suit the taste of the metrosexuals.

The only endorser missing that night was Angel Locsin.

To dispel rumors claiming that Angel's absence had something do with Claudine's presence, Ronald Pineda said, "She's in Sydney to shoot for their movie."

Meryll Soriano was seated right in front of the stage to get a better view of F&H's holiday collection, which was mostly designed by Ivarluski Aseron.