Filipino-Chinese entrepreneur Ben Chan (center) of Bench teams up with Pink for Life Foundation to launch his new HerBench scents.

The campaign is aptly titled "Scent for Life," which aims to gather funds for women struggling with the early stages of breast cancer.

In this photo with Mr. Ben are the Pink for Life board of directors (from left) Mario Katigbak, Sigalit Djemal, Irene Martel-Francisco, Dr. Vicki Belo, Mons Romulo-Tantoco, and Dr. Diana Cua-Balcells.

Bench celebrity endorsers John Prats, Christian Bautista, and Enchong Dee showed up even if the launch was a women-oriented event.

Billy Crawford, celebrity endorser of Bench's sister company Human, did two dance numbers for the audience. 

While performing his own song "Bright Lights," he goaded fellow dancer John Prats to join him onstage.

Celebrity couple Jomari Yllana and Pops Fernandez dropped by to check out the new scents of HerBench. 

Pops will have a concert with former husband Martin Nievera this February 6 titled "Missing You," produced by Jomari.

Better late than never.

Diether Ocampo managed to make it just before the 10 p.m. closing of the store. He arrived with rumored girlfriend Rima Ostwani.