Experiencing Shell's Ferrari model cars with Borgy Manotoc
Updated: 04/10/2009
Views: 113051
Shell and Ferrari in cooperation with MTV recently launched the new Ferrari model cars with real
engine sounds at the SM Mall of Asia's Main Mall Atrium. The launching was
witnessed by celebrities Issa Litton, Marc Abaya, Borgy Manotoc and indie music
sensation, Up Dharma Down.

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The
latest Ferrari Model Cars with Real Engine Sounds feature seven new 1:38 scale
model Gran Turismo Ferraris. At the launching held last April 6 at SM Mall of
Asia's Main Atrium, the model cars were displayed complete with a makeshift
racetrack for everyone to see.
Photography: Enie Reyes
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Shell
deployed a number of "Va-Va-Vroom" girls to guide the guests and introduce the
Ferrari model cars.
Photography: Enie Reyes
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Model
Borgy Manotoc tried one of the model units stationed around the stage. Shell
worked closely with Ferrari to replicate the unique sound of each separate
model.
The guests were able to experience the rush, noise and vibrations of the
model cars with the help of headsets.
Photography: Enie Reyes
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Borgy
curiously looks at one of the simulation models facing the stage.
Photography: Enie Reyes
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Borgy—who
is the grandson of former President Ferdinand Marcos—said that he is planning
to go on a road trip for the Holy Week.
Photography: Enie Reyes
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Excited
to experience the Ferrari magic, Borgy patiently waits for an opponent to race with. Rocker Marc Abaya eventually accepted the challenge with Borgy emerging the winner.
Photography: Enie Reyes
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MTV, Shell and Ferrari join hands
to launch the new Ferrari model cars with real engine sounds featuring seven
new 1:38 scale model Gran Turismo Ferraris!
In the photo are Issa Litton, Mr. Eric Holthusen, Fuel Technology Manager for
Asia Pacific, Shell, rocker Marc Abaya, Ms. Arlene Manalo, Head of Marketing,
Pilipinas Shell, model Borgy Manotoc and Mr. Ronald Esguerra, Marketing
Director, MTV Philippines.
Photography: Enie Reyes
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Serving as event hosts were Issa
Litton and Marc Abaya. Issa is a self-confessed Ferrari fan as compared to her rocker
co-host.
Photography: Enie Reyes
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Indie
sensation Up Dharma Down kept everyone entertained through their brand of
pop-rock experimental music. The band composed of Armi Millare, Carlos Tañada,
Ean Mayor and Paul Yap is under the indie label, Terno Recordings.
Photography: Enie Reyes
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In
celebration of Shell and Ferrari's over 60 years of successful technical
partnership, Shell commissioned the Ferrari FXX, Ferrari 599 GTB Fiorano,
Ferrari F430 Challenge, Ferrari 250 GTO, Ferrari F40, Ferrari 360 Challenge
Stradale, and the Ferrari 575 GTC as the new series of model car Ferraris.
Photography: Enie Reyes
