Piolo Pascual's passion for photography is underscored in a calendar called SunPIOLOgy 2010.

In partnership with Sun Life Financial-Philippines, the photo collection captures the actor's favorite landscapes.

Sun Life Financial-Philippines turned over a check worth Php100,000 to the Kapamilya star.

The amount will be the initial proceeds from the sales of SunPIOLOgy 2010 Calendar.

In photo (from left): Piolo, Pam Shoaf, Chiqui Gonzales, SLFP president and CEO Riza Mantaring and chief strategic marketing officer Greg Martin.

Piolo and his partners—Sun Life executives (from left) chief agency distribution officer Alex Narciso, chief strategic marketing officer Greg Martin, chief actuarial officer Sachi Pang, chief compliance officer Ivan Justiniano, chief shared services officer Albert Alipao, president and CEO Riza Mantaring, chief investments officer Mike Manuel, strategic initiatives head Mari-an Albert, chief administration officer Karen Casas, and SLAMC chief operating officer Toby Pañares.

During the presscon, the actor-singer explained the socio-civic component of SunPIOLOgy.

1. Just log on www.sunpiology.com to view his shots, and have the chance to own an autographed, one-of-a-kind copy of Piolo's photos.

2. Post your bid to help send a child to school. Last day of the aunction is on January 12, the matinee idol's birthday.

Here's a shot taken in Montmartre, a famous hill north of Paris.

This photo and nine other shots are up for bidding.

Two photos were already sold during the live auction held last month.

Piolo tells the story behind "Standing Steel," a stunning citiscape captured in  the city of  romance during a taping break for the ABS-CBN series Lovers in Paris.

An exhibit was also held at the Art Hall of The Enterprise Center in Makati City from December 9 to 18.

Give Piolo the perfect birthday gift. BID NOW!

“I invite everyone to participate in Sunpiology’s online bidding. These pictures are expressions of my artistic inspirations. But more than owning a Piolo original, it will go a long way in helping children achieve their dreams,” he said.