Phil Younghusband credits the growing popularity of football in the country to "media attention."
And he's glad that aside from promoting the national team Azkals, the sport will be underscored in segments that will be shown on AKTV.
He told the media during the show's launch, "Even though we had a little bit of success, we didn't have exposure...With the partnership with TV5 and AKTV, we have that opportunity now.
"We've always said that for football to become big, we need exposure. And I think we have that opportunity now.
"This is not just a short-term thing. It's a long-term plan. It's not gonna happen overnight. We educate Filipinos about football."
Their target: To reach out to more kids.
The two brothers are presently running the Younghusband Football Academy, which teaches young Pinoys to love the sport.
James said, "Me and Phil, our lives are football. So we talk football, breathe football, dream football. It's all we ever talk about. So we're very thankful to AKTV and TV5 for giving us this opportunity to spend our lives with football.
"The academy went really well. We learned a lot of things. We learned what we can do in the Philippines. We reached about three hundred kids. We probably wanted a bit more...to reach more kids in the Philippines.
"We really wanted to reach the kids who couldn't afford to come to our academy. So with AKTV, we now have that opportunity to reach the kids."
PINOYS' PERCEPTION OF FOOTBALL. The Filipino-British players defy the notion that "football is a high-end sport."
The older brother emphasized that "football is for all, it teaches you how to develop a healthy lifestyle, how to be a good person, discipline, how to treasure other people, and teamwork, how it can benefit you."
And they also want to correct the misconception that "football is a high-end sport."
James said, "In the Philippines, football is an elite sport. But everywhere around the world, it's considered a sport for the working person, the masses.
"In Brazil, they learn from the street, there's no equipment.
