For a brand so passionate about music, it's but logical to "get loud!"
Converse, for instance. Most members of Filipino bands own at least a pair, right?
Ask Kean Cipriano of Callalily and Tutti Caringal of 6 Cycle Mind.
Loud, it is.
In the brand's effort to further reinforce the "rock-star" vibe of its sneakers, it gathers five of the most promising amateur bands all over country for a noontime jamming like no other!
Prize at stake: 150,000 worth of cash and products!