ABS-CBN’s recent ratings report focused on the dominance of its news and current affairs programs in 2009.
The data released by global research firm Taylor Nelson Sofres (TNS) underlined TV Patrol World’s reign—registering an average rating of 43.1 percent, a whopping 10.5 percentage point lead—over rival 24 Oras’ 23.6 percent.
In January 2010, the gap further increased to 12.9 percentage points, with household ratings of 35.5 percent versus competition’s 22.6 percent.
When it comes early morning and late night news, TNS data showed that Filipinos prefer to tune in to ABS-CBN.
Bandila, the first Philippine news program nominated for an Emmy, beat Saksi’s 5.3 percent with an average rating of 7.7 percent in the late night newscast category. Similarly, Umagang Kay Ganda reigned in the mornings with 6.5 percent; its competitor Unang Hirit got 4.9 percent.
ABS-CBN, according to the list, also dominated the current affairs late night timeslots.
On Mondays, investigative program XXX (Exklusibong Explosibong Expose) won over I-Witness, 5.1 percent versus 3.6 percent, while documentary program The Correspondents captured Tuesdays with 4.8 percent versus Reporter’s Notebook’s 3.5 percent.
Che-Che Lazaro’s Probe Profiles earned 4.4 percent ratings, beating Born to be Wild’s 3.4 percent on Wednesdays; while Ces Orena-Drilon’s inspiring stories in I Survived got more viewers with 5.2 percent ratings versus Case Unclosed’s 3.2 percent.
Gus Abelgas’ crime investigation program S.O.C.O. (Scene of the Crime Operatives) generated 8.6 percent of the audience’s share versus OFW Diaries’ 2.2 percent on Fridays.
Even on weekends, TNS data showed that ABS-CBN programs fared better than GMA-7’s. Kim Atienza’s multi-awarded educational program Matanglawin and Ted Failon’s groundbreaking magazine show Failon Ngayon conquered the Filipino households with 12 percent rating on Sunday morning and 22.8 percent on Saturday afternoon, respectively.
In terms of special coverages and documentaries produced in 2009, the Kapamilya network also posted remarkable ratings over competition, with the world-class funeral coverage on late former President Cory Aquino Salamat President Cory: A People’s Farewell grabbing the top spot with an average rating of 35.7 percent versus GMA-7’s Salamat at Paalam Cory with only 23 percent.
ABS-CBN’s coverage of President Arroyo’s last State of the Nation Address was also preferred by more Filipinos, hitting an 18.1 percentage rating against GMA-7’s 13.9 percent.
Among the 20 top-rating news specials for 2009, 16 were produced and covered by ABS-CBN, including Matanglawin’s special in calamity management "Delubyo," Salubong sa Bagong Simula: Countdown to 2010, Sagip Kapamilya: Bagyong Ondoy, and Kahapon, Ngayon, at Bukas: The Mar-Korina Wedding Special.
TNS started releasing its national television audience measurement (NUTAM) data on February 2009 with panels composed of 1,370 representative households, covering urban Philippines and reporting on seven sectors, namely NCR, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.
It will be recalled that ABS-CBN shifted to TNS after filing a case versus AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings.
Last January 7, Quezon City Regional Trial Court (QCRTC) junked and deemed the complaint of ABS-CBN as "prematurely filed." But at press time, ABS-CBN stated that "the case is still pending in court."