GMA Network Senior Vice President for News and Public Affairs Marissa L. Flores was one of the 12 awardees honored during the CEO EXCEL (Communication Excellence in Organization) Awards. The Kapuso executive was recognized in the Media, Advertising, PR, Entertainment, Special Events and Sports category.
This honor was given by the International Association of Business Communicators (IABC) Philippines.
Previous winners from GMA Network are Chairman and CEO Atty. Felipe L. Gozon in 2006, former GMA Marketing and Productions, Inc. President and COO Manuel P. Quiogue in 2008, and GMA Kapuso Foundation EVP and COO Mel Tiangco in 2010.
Flores is credited for building the GMA Public Affairs from scratch in the 1980s and in setting new directions for GMA News in the 1990s up to the present.
Today, GMA News and Public Affairs is the only Philippine broadcast organization that has won not just one, but two, George Foster Peabody Awards – considered as one of the most prestigious international awards for broadcast journalism.
The broadcast organization programs in its roster can be considered pioneers. News programs 24 Oras and SAKSI on GMA, State of the Nation on GMA News TV, the pioneering documentary program I-Witness, and the first public-service-wish-giving program Wish Ko Lang, just to name a few.
Marissa, as she is known to her peers, colleagues and subordinates, is described as "both a leader and a teamplayer."
She rose from the ranks in GMA Network: from production assistant to producer, and the very first PM or program manager for the network to the high position she holds today.
“I have always believed in Marissa’s talent and her being a recipient of IABC’s CEO Excel Award comes as no surprise. I am very happy and proud that she is once again reaping the harvest of her remarkable hard work and dedication to GMA News and Public Affairs,” says GMA Network chairman and CEO Felipe Gozon.
Nessa Valdellon, head of GMA Network's News Channel GMA News TV, agrees. “GMA Network’s best kept secret is the woman who has been running its News and Public Affairs Group for over a decade: Marissa L. Flores. She is the reason GMA News and Public Affairs has become the most credible and most awarded television news organization in the country--and stays at the top of its game,” she says.
Flores is a TOYM awardee for Broadcast Management in 2005 and was also named TV Producer of the Year by the Rotary Club of Manila in 1996.
The CEO Excel Awards was launched in 2005 by the IABC to recognize and honor role models of effective communications.
IABC states it is the biggest communication organization in the whole world--with over 15,000 members in 80 countries.