DZBB emerged as top AM station in Mega Manila, based on Nielsen Research


PHOTO CAPTION: Arnold Clavio and Ali Sotto are hosts of DZBB’s high-rating radio program Dobol A sa Dobol B.





PRESS STATEMENT FROM GMA-7:


DZBB, the flagship radio station of GMA Network is the number one AM station in Mega Manila for the second quarter of 2014. This was reported by Nielsen Research in its latest June 2014 Mega Manila radio research report.



DZBB’s total week (Monday to Sunday) audience share was 28.3% while its nearest competitor DZMM had a 27.8% share. Third-placer DWWW had a 22.5% share. DZBB led all AM stations from Monday to Friday with a 29.4% audience share followed by DZMM at 27.5% and DWWW at 20.4%. Radio listenership is highest during weekdays.



The Nielsen report identified the highest-rating DZBB weekday programs as Umaga Na Balita Na from 4:00 to 5:00 AM, Dobol B Balitang Balita from 5:00 to 6:00 AM, Saksi Sa Dobol B from 6:00 to 10:00 AM, Dobol A sa Dobol B from 10:00 to 11:00 AM, and Easy Easy Lang from 11:00 AM to 12:00 NN. Radio listening levels are highest in the morning.



According to RJ Seva, GMA’s Assistant Vice President for Radio Sales, “DZBB is strongest where it counts: in the morning.”



On the other hand, DZBB News Operations Manager Norilyn Temblor declared that DZBB’s number one ranking is “the result of the 24-7 efforts of everyone in the station to gain and keep the trust and respect of its listeners and even of its competitors.” However, she added that “much more has to be done to sustain the station’s long-term position.”



GMA Chairman and CEO Felipe L. Gozon expressed the network’s gratitude to DZBB’s listeners worldwide for their confidence and support. “DZBB’s performance further encourages us to continue our never-ending efforts at providing our countrymen excellent world-class broadcasting in radio, television and all other platforms.”


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