PHOTO CAPTION: James Franco (top frame) raises a chimp named Caesar, who leads a primate revolution in Rise of the Planet of the Apes.
PRESS STATEMENT FROM 20TH CENTURY FOX:
"Subhuman Caesar elevates a level higher than the superhuman when Rise of the Planet of the Apes opened at P 31.7 million at the Phils.' box-office on its four-day weekend (August 4-7, 2011). The opening weekend gross of Rise of the Planet of the Apes with its solid influx of raves swung past Captain America's 2nd 5-day weekend take of P 30.5 million.
"Caesar's (played by Andy Serkis) groundbreaking CGI-humanlike performance along with a powerhouse cast of actors led by James Franco, Freida Pinto and John Lithgow and the movie's timely relatable story have massively appealed to the viewing public as evidenced by the multiplied admissions in cinemas.
"The nationwide P 31.7 million gross is contributed primarily by the following top-grossing cinemas that made 1 million and more: Trinoma P 1.8M; SM Mall of Asia 1.65M; SM Megamall 1.24M; SM North Edsa 1.17M; Greenbelt3 P 1.1M and Powerplant P 1M.
"Next to the million markers are Glorietta4 at P 962,597; Alabang Town Center P 842,312; Eastwood P 819,000 and Gateway Cineplex/Ali Mall P757,120.
"Rise of the Planet of the Apes unites the talents behind The Lord Of The Rings and Avatar, Rise Of The Planet Of The Apes did not only reinvent one of cinema's most compelling sci-fi franchises--it also took the next visual-effects quantum leap.
"Set in modern-day San Francisco, the movie leads us to scientist Will Rodman (James Franco) who works on a cure for a disease which his own father (John Lithgow) currently suffers: Alzheimer's. But his '112 drug' is having a remarkable side effect on his chimp test-subjects, accelerating their mental development. When it's discovered that one of them has given birth, Will takes its baby, named Caesar, to live with him at his own home, raising him almost as his own son. But after five years, Will has to move Caesar to a primate sanctuary; an experience that proves harrowing for the hyper-intelligent primate. As the company that employs Will, Gen-Sys, reaches a new stage in the development of his drug, Caesar and his fellow ape 'inmates' plan revenge, escape... and revolution.
"Still showing in 169 screens nationwide, Rise of the Planet of the Apes is from 20th Century Fox distributed by Warner Bros."
Ed's Note: When content falls under "Press Statement," this means that the material is fully and directly from the company itself. The use of open-and-close quotation marks to envelope the entire text shows as much. This also means that PEP is not the author of the statement being read. PEP is simply providing the information for readers who may be interested.