Apl de Ap pays homage to his Pinoy roots through the "We Can Be Anything" music video

" data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg">

" data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg">


How can anyone dislike "We Can Be Anything"--the music video of Apl.de.Ap, one-fourth of the international hip-hop group The Black Eyed Peas?


The We Can Be Anything campaign was formally launched during the Black Eyed Peas concert held at the SM Mall of Asia concert grounds last October 25, 2011.


It has the Fil-Am rapper singing catchy and happy Tagalog lines together with the children of Sapang Bato, Angeles City, Pampanga: Apl's hometown. It has children carrying balloons as they follow Sapang Bato's most famous son: Allan Pineda Lindo in real life. It shows apl.de.ap, singing that every kid can be anything they want to be by dreaming big and getting an education.


"We Can Be Anything" breaks the mold of most inspirational music videos that we hear and see. It is not accompanied by a power ballad, so haunting it will make your souls weep and your hands donate to charity. It does not show grim images of disasters and malnourished children mired in poverty. The music video tells us that it is not too late to make dreams come true.

Set in several locations including the now famous Sapang Bato (thanks to Apl.de.Ap's constant trips back home and mentions in his songs), Quezon City, Manila and the Pasig River, "We Can Be Anything" shows images of children living in said locations. Though evidently living in poverty, the children are shown in a hopeful and positive light.

The music helped give the video its overall optimistic tone. It is highly influenced by the beats Apl.de.Ap usually create for The Black Eyed Peas, which can only mean that it's guaranteed to be catchy, radio-friendly and upbeat. His words are simple but meaningful, easy to understand and are able to strike a chord.

The main theme of the video (We can be what we dream to be through education) is represented by the cart carrying the artworks of different professions where the kids are photographed in the profession they want for themselves. The cart itself has also become a symbol for education in the music video that even features an appearance by the kariton-educator himself, Efren Penaflorida.

ADVERTISEMENT - CONTINUE READING BELOW


The video is also in the tradition of Apl.de.Ap's remarkable love for his home country. In here you can see Apl.de.Ap riding the traditional bangka, the Philippine jeepney and the tricycle. This is no longer a surprise since we have often seen the Pinoy pea pay homage to his Filipino roots even in his BEP singles and music videos. But what's more important is that this video represents apl.de.ap's consistent gesture of coming back to his home country and giving back to his fellow Pinoys.


What's good about the message of the video is that it does not present a messiah in Apl.de.Ap. He is not the savior who successfully rose from poverty and will share his wealth to get Filipinos out of pitiable conditions. He serves as the inspiration that if he can do it, we can do it too (unknown to many, he actually studied elementary and college in the Philippines). He encourages Pinoys to work hard and work together to give education to all.


The "We Can Be Anything" music video is part of the campaign of the same name wherein Apl.de.Ap partnered with the Ninoy and Cory Aquino Foundation to help improve the education system in the Philippines. His own APL Foundation initially aims to address the shortage of classrooms especially in public schools.


The video can be seen on YouTube, uploaded by YouTube user WeCanBeAnythingHero.

Proceeds from the sales and downloads of the song will benefit the Bayanihang Pampaaralan initiative of the 57-75 Movement for educational reform and the MyLibrary program of Ayala Foundation/Philippine Development Foundation.

Funds are also expected to create a music library in the two schools Apl.de.Ap attended in the Philippines (Sapang Bato National High School and Holy Angel University).

ADVERTISEMENT - CONTINUE READING BELOW

" data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg">


" data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg"> " data-url="https://www.pep.ph/guide/at-a-glance/9221/apl-de-ap-pays-homage-to-his-pinoy-roots-through-the-we-can-be-anything-music-video" data-desc="Apl de Ap inspires Pinoys through the "We Can Be Anything" campaign" data-image="https://contents.pep.ph/images2/guide/1320215488_apl-300.jpg">

WE RECOMMEND


FROM THE SUMMIT MEDIA NETWORK


SPONSORED CONTENT


COMMENTS

Loading comments

THIS JUST IN