ABS-CBN can be considered a pioneer in the restoration of classic Filipino films.
In a statement provided by the Kapamilya Network’s corporate communications department, it indicated that ABS-CBN is the “first in Asia to do a multiplatform campaign to promote and reintroduce a digitally re-mastered film to the current generation of audiences.”
The said statement pointed out that the digitally-restored film Himala was aired on Philippine television via free-to-air channel ABS-CBN and cable channel Cinema One, released on the big screen with a red carpet cinema premiere, released internationally on pay-per-view via Global TV, and distributed commercially on DVD.
This 360° restoration campaign was considered such a breakthrough that ABS-CBN Film Archives head Leo Katigbak was invited recently to Thailand to present it before members of the Southeast Asia-Pacific Audio Visual Archives Association (SEAPAVAA), an association of organizations and individuals involved in or interested in the development of audiovisual archiving, and served as a model for member archivists to replicate.
“Many restoration efforts stop once the work on the film is completed but that is really only half the process. The more important part is how do you get that new version of the film exposed to a brand new audience that may be experiencing what we did all those many years ago for the very first time,” Katigbak was quoted as saying.
“The restoration campaign of ABS-CBN reflected this, hopefully ensuring that a new generation will appreciate the movies again, and repeatedly for generations to come. Even celebrities like Piolo Pascual, Boy Abunda, Angel Aquino and Maja Salvador believed in the project and gave their full support in bringing our campaign to a mainstream audience.”
In celebration of the 60th year of Philippine television, ABS-CBN Film Archives continues its commitment to collect, preserve, store, and provide access to titles that defined the Philippines’ cinematic legacy.
“We want the audience to experience important titles in Philippine cinema history as if they were brand new and as if they were shot today,” said Katigbak.
One of these titles is the classic romantic musical drama Ganito Kami Noon, Paano Kayo Ngayon directed by the late National Artist for Film and Broadcast Arts Eddie Romero. It starred Christopher de Leon and Eddie Garcia.
Katigbak recently bagged the rights from the National Commission for Culture and the Arts to restore the FAMAS and Gawad Urian award-winning film.
“The plan is to get to the classics before they are too badly damaged to be saved and restored. Ganito Kami Noon was always on our short list and fortunately, the film elements we needed to do the restoration were still intact and available and the negotiations worked out for us to secure all the needed rights to do the kind of multi-media, multi-platform campaign that we employed for Himala and Oro Plata Mata,” said Katigbak.
ABS-CBN Film Archives have a lineup of titles to be restored in the coming months and will make individual announcement once the restoration process begins.
ORO PLATA MATA ON DVD. Meanwhile, Filipino viewers can enjoy the classic Peque Gallaga masterpiece, Oro Plata Mata, as Star Home Videos finally releases the digitally restored and re-mastered full HD version on DVD in all major video outlets nationwide.
Oro Plata Mata is the second film restored by ABS-CBN’s Film Archives in partnership with the Central Digital Laboratory (CDL) following the successful restoration of the Ishmael Bernal classic film Himala, topbilled by veteran actress Nora Aunor and written by multi-awarded screenwriter Ricky Lee.
The special DVD offers a digitally remastered copy of Oro Plata Mata from the full HD restored version with English and Tagalog subtitles alongside other exclusive features such as director's commentary by director Peque Gallaga, actor's commentary from several of the movie’s original cast, the original sequence treatment submitted to the Experimental Cinema of the Philippines made by Gallaga, the 1982 original trailer with remastered footage, restoration vignettes, and the original story boards used for the movie’s climactic fight scenes.
Set in the province of Negros during World War II, Oro Plata Mata tells the story of how two haciendero families cope with the changes brought about by the war. The title refers to the old superstition that staircases in a house should not end in a multiple of three, in keeping with a pattern of oro (gold), plata (silver) and mata (bad luck).
The movie starred Cherie Gil, Sandy Andolong, Ronnie Lazaro, Joel Torre, Liza Lorena, Manny Ojeda, Mitch Valdes, Lorli Villanueva, Abbo dela Cruz and Mary Walter. The movie was also fondly remembered for numerous cameos which included Manny Castañeda, Gigi Duenas, Fe de los Reyes and Kuh Ledesma.