"Hancock" grosses P45.48 million in the Philippines

by Jocelyn Dimaculangan
Jul 8, 2008
Sparks fly between Will Smith and Charlize Theron in Columbia Pictures's action-adventure Hancock. Victor Cabrera, general manager of the said film outfit, revealed that the superhero movie grossed P45.48 million from July 3-6, 2008.


The Philippines warmly welcomed a brand new superhero that was originally conceived for the big screen (and not based from comic books). Will Smith's action-adventure Hancock opened at No. 1, grossing a high-flying P45.48-million four-day opening weekend nationwide (July 3 to 6) in 137 cinemas. This was announced by Victor R. Cabrera, general manager of Columbia Pictures, which distributed the film.

In Mega Manila, Hancock grossed a staggering P36.21 million, the all-time biggest opening for a Will Smith film, surpassing 1996's Independence Day at P35 million, and last January's I Am Legend at P31.58 million.

This film, which also stars Charlize Theron, posted Columbia's highest opening for the year (beating last February's Vantage Point).

The Top 20 cinemas that generated the biggest grosses for Hancock are Trinoma (P2.37 million), Glorietta (P2.34 million), SM Mall of Asia (P2.26 million), SM Megamall (P1.78 million), SM North EDSA (P1.61 million), Gateway Cineplex (P1.51 million), Greenbelt 3 (P1.49 million), Power Plant (P1.43 million), Greenhills Theatre (P1.40 million) and Alabang Town Center (P1.33 million).

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Completing the list are Robinsons Ermita (P1.26 million), Shangri-la Cineplex (P1.08 million), Eastwood Cinema (P1.06 million), Festival Mall (P1.021 million), Robinsons Galleria (P1.020 million), SM Cebu (P924,200), Ayala Cebu (P 855,866), SM San Lazaro (P798,128), SM Manila (P794,812) and Sta. Lucia East (P772,650).

In the United States, Will Smith likewise took home the gold medal at the box office with his portrayal of a superhero-with-an-attitude. The film opened with a whopping $66M over the July 4 to 6 period and a solid $107.3M since its launch on night of July 1 with previews beginning at 7 pm.

Hancock tells the story of a tortured superhero who crash-lands in Los Angeles, causing chaos in the city. Edgy, conflicted, sarcastic, and misunderstood, Hancock's well-intentioned heroics might get the job done and save countless lives, but always seem to leave jaw-dropping damage in their wake. Hancock isn't the kind of man who cares what other people think—until the day that he saves the life of PR executive Ray Embrey (Jason Bateman), and the sardonic superhero begins to realize that he may have a vulnerable side after all. Facing that will be Hancock's greatest challenge yet—and a task that may prove impossible as Ray's wife, Mary (Charlize Theron) insists that he's a lost cause.

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Still playing across the Philippines, Hancock is distributed by Columbia Pictures, local office of Sony Pictures Releasing International.

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Sparks fly between Will Smith and Charlize Theron in Columbia Pictures's action-adventure Hancock. Victor Cabrera, general manager of the said film outfit, revealed that the superhero movie grossed P45.48 million from July 3-6, 2008.
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