"Loving You" features love stories inside the call center industry


A lot of Filipinos will be able to relate to the characters of Kris Bernal and Aljur Abrenica (standing) as well as (from left, seated) Polo Ravales and Jean Garcia, Yasmien Kurdi and JC de Vera, and John Prats and Ehra Madrigal. Loving You, which is now showing in theaters nationwide,presents the intricate lives of people working in the call center industry.



The Business Process Outsource (BPO) industry, commonlycalled as call centers, continues to spread in the country like mushrooms. In fact, this is one of the industries thatgives a lot of employment opportunities to the growing number of jobseekerstoday.

We've heard a lot of stories about the working relationshipsbetween the call center agents. Andthis is one of the reasons Fairlane Raymundo wrote the story of Loving You—toshow the kinds of romantic liaisons that happen inside call centers.

Studiomax, together with Regal Entertainment, presents theexciting lives of call center agents as they try to be successful at work andfind a special someone at the same time.

Director Don Cuaresma said that the idea of having thismovie came two years ago. He said,"Actually, two years ago pa po ang concept na ito. Si Roselle Monteverde gustong gumawa ng project tungkol sa callcenters. They wanted it na packed naang buong istorya. 'Tapos two yearsago, nag-soap opera muna ako sa ABS-CBN, until hindi natuloy. Until nga after two year, sa wakas, nagawana."

Before they actually shot the movie, Direk Don didresearch about BPO employees, while the actors underwent some call centertraining as well as familiarization of the workplace to make their portrayalmore realistic.

Loving You features four pairs of celebrities, threeof which are real on-screen partners. They are JC de Vera and Yasmien Kurdi, Polo Ravales and Jean Garcia,Aljur Abrenica and Kris Bernal, and John Prats and Ehra Madrigal.

It also stars Sheena Halili, Brent Javier, Eri Neeman, JohnLapus, Andrea Torres, and Tonton Gutierrez.

TALENTS OF DIFFERENT NETWORKS COMBINED. Aside from featuring love stories among call center agents, another highlight of the film is seeing talents of two rivalnetworks work together to make this a worth-watching film.


There is the first time team-up of John Prats and Ehra Madrigal, both of whom are identified withABS-CBN and GMA-7, respectively. In themovie, they will have a kissing scene—how did they react when they knew aboutit? Ehra answered, "Actually hindinaman kami kinakabahan pero yung kissing scene namin, maraming eksena, maramingtao, so parang, ‘Wow!' 'Tapos sinasabinila na, ‘O, sige na, kiss na.' Doon ako nahiya kasi tawa ako nang tawa. Kaya after nun tumatawa na lang kami [niJohn]."

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While most of the love teams, except for John, came fromGMA-7, their director is also identified with ABS-CBN.

For Direk Don, this was a good opportunity to handledifferent actors aside from the Kapamilya artists that he usuallysupervise. In fact, he said, "Angpinakamagandang experience lang dito, I was given the chance to work with GMA-7stars kasi Kapamilya network ako. Masayang-masaya ako kasi tinanggap ko ang trabahong ito at nakatrabahoko sila."

This is also how some of the Kapuso artist felt when theyworked with Direk Don.

Ehra, for example, liked how Direk Don helped them inportraying their roles. "Sobrangnatulungan niya talaga ako. Nailabas ko talaga lahat ng kailangan niyailabas. Imo-motivate ka talaga niya. Sobrang perfectionist at saka anggaling kasi sobrang inaalalayan n'ya ang lahat."

"Perfectionist," is also the description of Yasmien for DirekDon. "Sa dubbing nandoon siyatalaga. Talagang tutok talaga siya, pati yung acting. Pagdating doon sa dubbing ang dami konatutunan. At saka yung ano yung pag-internalize sa'yo, sa eksena mo."

Polo, on the other hand, treated Direk Don like otherKapuso directors he has worked with. "Feeling namin si Direk doon parang direktor namin sa GMA. Parang ganunyung porma niya sa akin. Hindi nya kami pinabayaan kahit na may network sya,may ibang network kami, and na-feel namin na mahal n'ya kami."

With this kind of working relationship, will the castbe able to depict the intricate lives of call center agents in a movie? Find out in Loving You, which is now showing in theaters all over the Philippines.


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