"Loving You" features love stories inside the call center industry

by Nerisa Almo
Aug 21, 2008
A lot of Filipinos will be able to relate to the characters of Kris Bernal and Aljur Abrenica (standing) as well as (from left, seated) Polo Ravales and Jean Garcia, Yasmien Kurdi and JC de Vera, and John Prats and Ehra Madrigal. Loving You, which is now showing in theaters nationwide, presents the intricate lives of people working in the call center industry.


The Business Process Outsource (BPO) industry, commonly called as call centers, continues to spread in the country like mushrooms. In fact, this is one of the industries that gives a lot of employment opportunities to the growing number of jobseekers today.

We've heard a lot of stories about the working relationships between the call center agents. And this is one of the reasons Fairlane Raymundo wrote the story of Loving You—to show the kinds of romantic liaisons that happen inside call centers.

Studiomax, together with Regal Entertainment, presents the exciting lives of call center agents as they try to be successful at work and find a special someone at the same time.

Director Don Cuaresma said that the idea of having this movie came two years ago. He said, "Actually, two years ago pa po ang concept na ito. Si Roselle Monteverde gustong gumawa ng project tungkol sa call centers. They wanted it na packed na ang buong istorya. 'Tapos two years ago, nag-soap opera muna ako sa ABS-CBN, until hindi natuloy. Until nga after two year, sa wakas, nagawa na."

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Before they actually shot the movie, Direk Don did research about BPO employees, while the actors underwent some call center training as well as familiarization of the workplace to make their portrayal more realistic.

Loving You features four pairs of celebrities, three of which are real on-screen partners. They are JC de Vera and Yasmien Kurdi, Polo Ravales and Jean Garcia, Aljur Abrenica and Kris Bernal, and John Prats and Ehra Madrigal.

It also stars Sheena Halili, Brent Javier, Eri Neeman, John Lapus, Andrea Torres, and Tonton Gutierrez.

TALENTS OF DIFFERENT NETWORKS COMBINED. Aside from featuring love stories among call center agents, another highlight of the film is seeing talents of two rival networks work together to make this a worth-watching film.


There is the first time team-up of John Prats and Ehra Madrigal, both of whom are identified with ABS-CBN and GMA-7, respectively. In the movie, they will have a kissing scene—how did they react when they knew about it? Ehra answered, "Actually hindi naman kami kinakabahan pero yung kissing scene namin, maraming eksena, maraming tao, so parang, ‘Wow!' 'Tapos sinasabi nila na, ‘O, sige na, kiss na.' Doon ako nahiya kasi tawa ako nang tawa. Kaya after nun tumatawa na lang kami [ni John]."

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While most of the love teams, except for John, came from GMA-7, their director is also identified with ABS-CBN.

For Direk Don, this was a good opportunity to handle different actors aside from the Kapamilya artists that he usually supervise. In fact, he said, "Ang pinakamagandang experience lang dito, I was given the chance to work with GMA-7 stars kasi Kapamilya network ako. Masayang-masaya ako kasi tinanggap ko ang trabahong ito at nakatrabaho ko sila."

This is also how some of the Kapuso artist felt when they worked with Direk Don.

Ehra, for example, liked how Direk Don helped them in portraying their roles. "Sobrang natulungan niya talaga ako. Nailabas ko talaga lahat ng kailangan niya ilabas. Imo-motivate ka talaga niya. Sobrang perfectionist at saka ang galing kasi sobrang inaalalayan n'ya ang lahat."

"Perfectionist," is also the description of Yasmien for Direk Don. "Sa dubbing nandoon siya talaga. Talagang tutok talaga siya, pati yung acting. Pagdating doon sa dubbing ang dami ko natutunan. At saka yung ano yung pag-internalize sa'yo, sa eksena mo."

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Polo, on the other hand, treated Direk Don like other Kapuso directors he has worked with. "Feeling namin si Direk doon parang direktor namin sa GMA. Parang ganun yung porma niya sa akin. Hindi nya kami pinabayaan kahit na may network sya, may ibang network kami, and na-feel namin na mahal n'ya kami."

With this kind of working relationship, will the cast be able to depict the intricate lives of call center agents in a movie? Find out in Loving You, which is now showing in theaters all over the Philippines.
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A lot of Filipinos will be able to relate to the characters of Kris Bernal and Aljur Abrenica (standing) as well as (from left, seated) Polo Ravales and Jean Garcia, Yasmien Kurdi and JC de Vera, and John Prats and Ehra Madrigal. Loving You, which is now showing in theaters nationwide, presents the intricate lives of people working in the call center industry.
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