Animahenasyon 2016 to run from November 22 to 24 at SM Aura

IMAGE Jennifer Dugena (left frame)

Animahenasyon 2016 will run from November 22 to 24 and will take place at the Samsung Hall, SM Aura, Taguig.

“Kulang pa,” is how Marilyn Montano, Treasurer and Festival Director of this year’s 10th Animahenasyon Festival, described the number of creative and original animated content produced in the Philippines.

She compared how our Asian neighbours such as Malaysia and Singapore possess a library of their own local creative animated content. Unfortunately, the Philippines--despite having three decades of experience in animation, mostly as a production house for Western style animation such as Tom & Jerry, Scooby Doo, The Jetsons--is still bereft of its own locally developed stories.

Montano adds, “We have a lot of catching up to do in terms of story and creative development.”

How should Filipino artists fill this gap?

Montano suggests, “Animahenasyon is a good way to start because you send in your competition entries.”

Animahenasyon is one of the Animation Council of the Philippines, Inc.’s (ACPI) programs to help grow the country’s animation industry. According to ACPI President Juan Miguel del Rosario, this annual event is now in its tenth year of celebrating the talents of Filipino animators.

“The event also serves as our way to create a venue for learning for our students and professionals. Promoting original content creation is also one of the major goals of this yearly gathering.”

The theme of this year’s Animahenasyon 2016 is “Inspiration. Creation. Animation.”

The three-day festival will run from November 22 to 24, 2016 and will take place at the Samsung Hall, SM Aura in Bonifacio Global City, Taguig. Activities include plenary sessions, workshops, a cosplay event, and exhibition.

Special film screenings will be held on November 26 at the De La Salle College of Saint Benilde where a Spanish animation anthology featuring a century of Spanish animation, dubbed as From the Doodles to Pixels: Over a Hundred Years of Spanish Animation, will be seen. The film was recently presented in New York’s Museum of Modern Art.

According to Marilyn Montano, Filipino artists can participate in the festival’s ‘Bridging the Gap’ program: an intensive workshop where talented young students can meet and connect with influential professionals and decision-makers working in the field of animation.

“Bridging the gap offers pitching sessions. Whoever will win will be sent to Spain. We had two winners last year. They went to Valencia for a one week education on how to pitch [their stories].”

Montano explains that another way for Filipino artists to create their own original content as well as showcase it is to join the Festival’s competition. Eleven awards will be given on the festival’s culminating activity.

She elaborates, “We also want to connect publishers and comics. The Adarna books, they are a very good way to springboard to a film. [The Philippines] has all the content and skills we need. Isa na lang component [ang kailangan] is how do we monetize, produce it. It’s expensive. What we really want to do is talk to producers, broadcasters because they purchase a film outside the country. Maybe they can support the Filipino animation industry.

“Maybe we can start small: like small animation. In other countries, nag-start na simple lang and then nag-evolve. Support din ng domestic market ang kailangan.”

The Philippine animation industry employs 11,000 workers including freelancers. The industry contributes US$153 million to the country’s economy.

Animahenasyon 2016 is supported by the Film Development Council of the Philippines (FDCP), Technical Education and Skills Development Authority (TESDA), and the Department of Trade and Industry (DTI).

For information on tickets as well as details on the competition, go to the Festival’s website






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