It is a rare occasion when rival networks ABS-CBN and GMA Network set aside the network war.
This special case took place last November 13 when Kapuso Primetime King Dingdong Dantes was allowed to promote his Star Cinema movie The Unmarried Wife.
During the "MagkasunDONG AwaYAN" segment of Sunday Pinasaya, the title of the movie was incorporated into the spiels of the Kapuso stars.
Dingdong topbills The Unmarried Wife along with ABS-CBN talents Angelica Panganiban and Paulo Avelino.
Alden Richards, who was part of the segment, told Dingdong, "Bigyan mo rin naman ng oras si kumare. Lumabas naman kayo minsan, manuod kayo ng sine!"
Dingdong replied, "Oo nga ano, alam mo dapat ko talaga siyang dalhin sa sinehan kasi yung huling pinanuod pa namin yung pelikula ni Alden at saka ni Maine [referring to the movie Imagine You and Me].
"Pero meron ngayon alam ko sa November 16, may pelikula yung The Unmarried Wife!"
Alden, Jose Manalo, and Wally Bayola praised Dingdong for his bright idea.
Marian Rivera, whose character was in a relationship with him for this segment, accused Dingdong of having another woman.
Eventually, Marian was appeased and she approached Dingdong to apologize for doubting his faithfulness.
Marian told him, "Kasi, may nakita akong teaser, may magandang pelikula kasing lalabas sa November 16, yung The Unmarried Wife ba yun? E, siyempre, nakita ko yung teaser nun, baka mamaya, niloloko mo ako."
Dingdong promised, "O sige, sasamahan kita manuod, huwag kang mag-alala. Pero crush mo ba talaga yung Dingdong Dantes na yun? Nagseselos ako. Hindi pwede, ha!"
Marian replied, "Huwag kang magselos, yun ay crush lang naman. Ikaw, pag-ibig ka. Kasi alam mo idol ko rin si Robin Hood kaya hayaan mo na!"
The actress was referring to Dingdong's character in the GMA primetime series Alyas Robin Hood.
ANGELICA THANKS MARIAN. ABS-CBN actress Angelica expressed her gratitude for Marian and the GMA-7 TV Sunday varety show.
Angelica posted a screengrab of Marian and Dingdong with The Unmarried Wife chargen being displayed onscreen.
The Kapamilya actress wrote in the caption, "She is the wife. Thank you @therealmarian and @dongdantes for taking time to promote the movie.
"Thank you Sunday Pinasaya! At paulit ulit na pasasalamat sa inyong dalawa. Nagpapasalamat akong kaibigan kita Yan (heart emoji)."
She is the wife ?? thank you @therealmarian and @dongdantes for taking time to promote the movie. Thank you Sunday Pinasaya! At paulit ulit na pasasalamat sa inyong dalawa ??nagpapasalamat akong kaibigan kita Yan ?? salamat @thepaololuciano @dongdantes sa pagsama sa mallshow ??may the force be with us ??
Last November 15, during the movie's premiere night, Marian was seen hugging Angelica inside the cinema.