FDCP signs three-year partnership for Cinematheque at the malls

IMAGE Allan Sancon (Liza) / Mark Atienza (Ed Tejerero)

FDCP partners with SM Cinemas to give home to independent and award-winning Filipino films. FDCP Chairperson Liza Dino and SMLEI President Edgar Tejerero signed this groundbreaking three-year partnership.




Ngayong 2017—at sa susunod na tatlong taon—ang SM Cinemas na ang magiging bagong “bahay” ng quality at award-winning Filipino independent films. Ito ay sa pamamagitan ng dedikasyon ng Film Development Council of the Philippines (FDCP), ang sangay ng gobyernong may mandato sa mga proyekto at iba’t ibang usapin tungkol sa movie industry.

Mapapanood na ng mas malaking audience ang indie films all year round sa 8 dedicated theaters ng SM Malls nationwide. Ang FDCP ang pipili ng movies na ipapalabas sa cinemas na ito.

Ito ang masayang ibinalita ni Liza Dino-Seguerra, Chairperson ng FDCP. Ayon sa kanya, naka-ilang meetings at negosasyon bago nasara ang “deal” ng partnership ng FDCP with SM Lifestyle Entertainment, Inc. through SMLEI President Edgar Tejerero.

Post ni Chairman Liza sa kanyang social media account, “Continuing its commitment to support local independent and award-winning movies, SM Cinema has partnered with the Film Development Council of the Philippines (FDCP) to bring independent films closer and more accessible to moviegoers.

“FDCP Chairman Liza Dio-Seguerra and SM Lifestyle Entertainment, Inc. (SMLEI) President Edgar Tejerero made the joint announcement on the three-year partnership to provide dedicated SM Cinema theaters for local independently produced films and other FDCP programs.

“It is a known fact that independent filmmakers face many challenges including preconceived notion but everyone agrees that many of our talented directors and actors started out in independent films and so there is indeed a need to nurture and support them by giving their films more exposure, more venues to reach more people.”

Aniya, sa simula pa lang ay isa na ito sa mandato ng FDCP, ang palaguin ang film community in general sa pakikipag-collaborate nito sa iba’t ibang sector sa bansa pra sa ikauunlad ng Pinoy filmmakers at ang mga manonood ng Pelikulang Pilipino.

“From the very start, FDCP’s approach is engaging the entire film community through collaboration. FDCP believes that all sectors from the filmmakers to the audience are stakeholders in the growth of our creative industry.

“This partnership with SM will not only fulfill our continuous pursuit of developing the audience into watching a variety of films but it will also give the independent producers a platform to learn how to market, to promote, and to distribute their films to wider audience.”

Ayon kay Tejerero, ang walong participating SM Cinemas na ito nationwide ay Megamall, North Edsa, Fairview, Iloilo, Southmall, Cebu, Bacoor and Mall of Asia (na pwedeng interchangeable with Davao or Lanang).

“As a way of promoting independent movies to a wider audience, pricing will be made more affordable,” pahayag ni Tejerero.

“This partnership with FDCP is our way of showing our support to the local film industry which include our independent movie producers.

“We believe in nurturing our independent movie producers and recognize the effort and creativity they put in their work despite the financial challenges.

“This is our way of helping them show their films to a wider audience because we believe in their talent and the work that they do for the local movie industry,” dagdag niya.

Samantala, sumagot si Chairman Liza sa follow-up inquiry sa kanya ng PEP.ph tungkol sa partnership na ito ng FDCP and SM Cinemas.

Aniya, ang FDCP ang mamamahala sa pagpu-program kung anong indie films ang ila-line up sa walong SM Cinemas na nabanggit—at kung ilang araw ito showing.

“We’re finalizing with SM Cinemas about the launch,” message ni Chairman Liza.

“We have a grand launch on February 2017, then March 3, 2017 opening ng first two films.

“May meeting sa Tuesday [January 24] with the film festival directors and independent producers. Excited rin ako!”

Umani ang post ni Chairman Liza ng maraming magaganda at positibong comments mula sa mga taga-industriya tulad ng director, producers, members of the press, at netizens na mahilig sumuporta ng quality Pinoy indies.

“It's like FDCP Cinematheque at the malls,” shout out pa ni Chairman Liza sa kanyang social media account.

“Really excited for FDCP partnership with SM Cinemas to bring our local independent and award winning films closer to our audience—eight (8) permanent and dedicated commercial screens all over the Philippines (one in each identified branch) inside SM malls!”

Marami nang nag-aabang na excited fans and moviegoers ng great partnership na ito na ang sabi ng netizens ay “long overdue.”

Matatandaang noong late 1980s ay nagkaroon rin ng Art Film Theater in SM North EDSA (Annex).

Ito ang naging inspirasyon ng isang indie filmmakers group upang itayo ang IndieSine sa Robinsons Galleria na tumagal rin ng ilang taon.

Lastly, nag-comment rin si Chairman Liza na ito ang panahong dapat ay mag-extra effort ang indie film producers sa promotion and marketing ng kanilang mga pelikula once naka-schedule nang ipalabas sa select SM Cinemas sa buong Pilipinas.


ADVERTISEMENT - CONTINUE READING BELOW


WE RECOMMEND


FROM THE SUMMIT MEDIA NETWORK


SPONSORED CONTENT


COMMENTS

Loading comments

THIS JUST IN