President Rodrigo Duterte was the guest of honor at the April 19 launch of Cine Lokal organized by the Film Development Council of the Philippines (FDCP).
This event signaled the start of the partnership between the FDCP (headed by Chair and CEO Liza Diño) and SM Lifestyle Entertainment, Inc. (led by President Edgar Tejerero). They signed a three-year contract to formalize the partnership a few weeks ago.
The goal of Cine Lokal is two-fold: to provide independent filmmakers with a commercial venue for their films and to create a culture of support and viewership among Filipinos nationwide.
There are now eight dedicated SM Cinemas chosen to show FDCP-curated films: SM Megamall, SM North EDSA, SM Fairview, SM Iloilo, SM Southmall, SM Cebu, SM Bacoor, and SM Mall of Asia.
Award-winning, independent films will be featured at Cine Lokal. Among the movies initially scheduled to be shown as part of its "Salve Pelikula" program are Himala (Ishmael Bernal), Iadya Mo Kami (Mel Chionglo), Of Sinners and Saints (Ruben Soriquez) and Academy Awards 2015 Best Picture winner Spotlight.
During the event held at the SM Mall of Asia, the Philippine president gave an expletive-laden speech as he discussed a variety of topics for over an hour.
He began reading a prepared speech that he said was written in perfect English. However, he stopped reading and said that he wanted to talk about our country.