The Kim Chiu-starrer The Ghost Bride has grossed P14.3 million on its opening day.
This was revealed by Star Cinema earlier today, November 2, a day after the horror film premiered on All Saints' Day.
Directed by Chito Roño, The Ghost Bride is Graded A by the Cinema Evaluation Board.
This movie produced by ABS-CBN's film arm also stars Christian Bables, Robert Seña, Ina Raymundo, Beverly Salviejo, Isay Alvarez, Nanding Josef, Mon Confiado, Cacai Bautista, Victor Silayan, Jerome Ponce, and Matteo Guidicelli.
Faced with unfortunate events and financial difficulties, Mayen (played by Kim Chiu) is torn between living a normal though difficult life or accepting a strange business proposal called the Ghost Wedding in exchange for wealth and a comfortable life for her loved ones.
Being a ghost bride is a long-practiced tradition among the Chinese.
Through a ritual, a ghost bride is married to a deceased male who passed away without tying the knot while he was still living. In exchange, the ghost bride is compensated with generous financial support by his Chinese family.
In a previous interview, Kim admitted that she had a distant relative who became a ghost bride in real life.
"Noong ginagawa ko po itong movie, yung lola ko, sabi niya sa akin 'Ghost Bride' ba yan?' Kasi alam mo ba, sabi niya sa akin, na yung pinsan niya daw ay isang ghost bride. So kamag-anak namin ay ghost bride."
When Kim asked her grandmother about this practice, she learned that those who agree to become ghost brides are forbidden from bearing children of their own.
"Tapos tinanong ko yung lola ko, kung bakit di siya naging ghost bride. Sabi niya, 'gusto kong magka-anak.'
"Kasi once na pasukin mo ang pagiging ghost bride, parang [inialay] mo na yung sarili mo sa pamilya nung patay at saka sa pamilya."
The ABS-CBN actress disclosed the responsibilities of being a ghost bride:
"So every Monday and Friday, every weekend dadasalan mo yung patay. Tapos everyday pupuntahan mo ang picture niya, i-insesohan mo. So parang lahat ng family event ay nandoon ka, so parang asawa mo talaga siya. So nagulat din ako noong sinabi 'yon ng lola ko."
Kim pointed out that her relative who became a ghost bride became very wealthy by accepting this offer.
"Patay na po siya, pero mayaman po sila. Hanggang ngayon, napamanahan niya yung mga kapatid niya, mga apo-apuhan niya. Mayroon po silang mga building, may mga negosyo. Kasi in exchange of your time and your life is money po talaga."