Harry Potter and the Half-Blood Prince will be shown in IMAX-3D format


Harry Potter and the Half-Blood Prince will be shown in IMAX-3D format at the SM Mall of Asia and Digital IMAXTheater at SM North EDSA, which has chosen the movie as its openingfilm. The sixth installment of the Harry Potter series will open on July 16, 2009.


Warner Bros.' Harry Potter and the Half-Blood Prince will be shown in glorious IMAX-3D format at the IMAX Theater of SM Mall of Asia and Digital IMAX Theater at SM North EDSA, which has chosen the movie as its opening film.

Half-Blood Prince has been digitally re-mastered into the image and sound quality of The IMAX Experience® through proprietary IMAX DMR® technology. Using IMAX's revolutionary live action 2D to 3D conversion technology, the movie's opening sequence has been transformed into IMAX 3D.

With crystal clear images, laser-aligned digital sound and maximized field of view, IMAX provides the world's most immersive movie experience.

Emboldened by the return of Lord Voldemort, the Death Eaters are wreaking havoc in both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was, in Harry Potter and the Half-Blood Prince.

Harry (Daniel Radcliffe) suspects that new dangers may lie within the castle, but Dumbledore (Michael Gambon) is more intent upon preparing him for the final battle that he knows is fast approaching. He needs Harry to help him uncover a vital key to unlocking Voldemort's defenses—critical information known only to Hogwarts' former Potions Professor, Horace Slughorn (Jim Broadbent). With that in mind, Dumbledore manipulates his old colleague into returning to his previous post with promises of more money, a bigger office...and the chance to teach the famous Harry Potter.

Meanwhile, the students are under attack from a very different adversary as teenage hormones rage across the ramparts. Harry's long friendship with Ginny Weasley (Bonnie Wright) is growing into something deeper, but standing in the way is Ginny's boyfriend, Dean Thomas, not to mention her big brother Ron (Rupert Grint).

But Ron's got romantic entanglements of his own to worry about, with Lavender Brown ( Jessie Cave ) lavishing her affections on him, leaving Hermione (Emma Watson) simmering with jealousy yet determined not to show her feelings. And then a box of love potion-laced chocolates ends up in the wrong hands and changes everything.

As romance blossoms, one student remains aloof with far more important matters on his mind. He is determined to make his mark, albeit a dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again.

Opening across the Philippines on July 16, Harry Potter and the Half-Blood Prince is distributed by Warner Bros. Pictures, a Warner Entertainment Company.

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