Harry Potter franchise reaches P1-billion mark in the Philippines


Daniel Radcliffe and Emma Watson cast a spell on Philippine moviegoers as the latest installment of the franchise, Harry Potter and the Half-Blood Prince, grossed P157.59 million as of July 26, 2009.


MANILA, July 27—There's no stopping Harry Potter from waving his magic wand at the Philippine box-office! Theformidable film franchise has now crossed the P1-billionmilestone (P1, 012,396,258 to be exact) as the series' sixthinstallment, Harry Potter and the Half-Blood Prince grossed P157.59 million as of July 26, 2009 or after only 12 days of release. This was announced by Francis Soliven, general manager of Warner Bros. (F.E.), Inc. which distributed the film locally.


The Harry Potter franchise becomes the first movie series to collectivelybreach the P1-billion ceiling in gross sales in the Philippines,besting other blockbuster franchises like Spider-Man, Star Wars, The Lord of the Rings, Pirates of the Caribbean and James Bond.


"Thisis another major accomplishment for the Harry Potter franchise andWarner Bros.," said Soliven. "Thepublic's fascination with Harry, Ron and Hermione and their magicaladventures is unprecedented and will continue to endure for ages tocome. We're pleased and proud to have been instrumental in bringing the world of Harry Potter to the people."


Thesuccess of the film adaptations of J.K. Rowling's beloved books startedin 2001's Harry Potter and the Sorcerer's Stone, which grossed aP137.50 million, and subsequently followed by 2002's HarryPotter and the Chamber of Secrets (P156.34 million), 2004's HarryPotter and the Prisoner of Azkaban (P147.17 million), 2005's HarryPotter and the Goblet of Fire (P199.51 million) and 2007's HarryPotter and the Order of the Phoenix (P214.27 million).


Thefranchise comes to its conclusion with Harry Potter and the DeathlyHallows Parts 1 & 2 to be released in 2010 and 2011, respectively.


In Harry Potter and the Half-Blood Prince, Harry (Daniel Radcliffe)suspects that new dangers may lie within Hogwarts, but Dumbledore(Michael Gambon) is more intent upon preparing him for the final battlethat he knows is fast approaching. He needs Harry to help him uncover avital key to unlocking Voldemort's defenses-critical information knownonly to Hogwarts' former Potions Professor, Horace Slughorn (JimBroadbent).


As romance blossoms around him, Harry remains aloof withfar more important matters on his mind. He is determined to make hismark, albeit a dark one. Love is in the air, but tragedy lies ahead andHogwarts may never be the same again.

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Stillplaying across the Philippines, Harry Potter and the Half-BloodPrince is distributed by Warner Bros. Pictures, a Warner EntertainmentCompany.


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