Celebrities grace premiere of G.I. Joe: Rise of the Cobra


Among those who attended the advanced screening of G.I. Joe: Rise of the Cobra were (top frame) Alfred Vargas and his girlfriend Yasmine Espiritu and Pinoy Dream Academy Season 2 scholars (from left) Hansen Nichols, Liezel Garcia, and Bugoy Drilon.



Just as Corazon "Cory" Aquino was being laid to rest at theManila Memorial Park, invited guests of UIP-Solar Entertainment Corp. were atTrinoma, Quezon City to attend the advanced screening of G.I. Joe: Rise ofthe Cobra.

Before the screening of G.I. Joe, Wilson Tieng, president of SolarEntertainment Corp. and Selina Gecolea, general manager of United InternationalPictures talked briefly to the crowd gathered that night.

"Thank you for watching Transformers so many times that we are now atP364 million," reveals Ms. Gecolea. "We have exclusive blockbusters, as always.We have Shrek goes Fourth and Ironman 2."

As soon as she announced that the Robert Downey Jr. action flick would behaving a sequel, the crowd suddenly applauded enthusiastically.

She then talked a bit about the movie that was inspired by the military-themed"action figures" produced by the toy company Hasbro. The term G.I.actually stands for Government Issue and became a generic term for U.S.soldiers, especially ground forces.

"Just like Transformers, this franchise [G.I. Joe] is pureentertainment. You don't have to think much about it. It's a popcorn movie. Ifyou pay attention, there's actually a funny exchange among the characters aboutthe features of the action figures.

"One comment about Transformers 2 is that it's hard to tell the bad guysfrom the good guys. Here in G.I. Joe, it's similar. Everyone wears blackexcept one bad guy who wears white. It's a lot easier to distinguish andthere's terrific action."

Adding even more excitement to the crowd was the trailer of InglouriousBasterds, a war film written and directed by Quentin Tarantino. This moviestarring Brad Pitt competed for the Palme d'Or at the 62nd Cannes FilmFestival.

Another movie to watch for in 2010 is The Last Airbender, which is helmedby M. Night Shyamalan.

Celebrities who graced the screening of G.I. Joe that night were AlfredVargas and his half-Italian, half-Pinay girlfriend Yasmine Espiritu as well as PinoyDream Academy Season 2 scholars Bugoy Drilon, Hansen Nichols and LiezelGarcia.


SYNOPSIS. G.I. Joe is the code name for America's daring, highly trainedspecial mission force. Its purpose is to defend human freedom against Cobra, aruthless terrorist organization determined to rule the world.

The movie will reintroduce viewers to the characters first seen in the 1985animated TV series G.I. Joe: A Real American Hero.

The elite G.I. Joe team has been tasked to go against the corrupt arms dealerJames McCullen (a.k.a. Destro) who is the founder of Military Armaments ResearchSyndicate (MARS). McCullen is the world's leading trader in weapons technologyand he has created a personal army of inhuman soldiers called "Vipers."

The lead characters, Duke (Channing Tatum) and Ripcord (Marlon Wayans), areassigned to deliver nanomite warheads developed by MARS. However, they getambushed and were able to survive the attack through the help of the Joes, ateam led by General Hawk (Dennis Quaid).

Using the latest in next-generation spy and military equipment, the Joes alsohave to deal with a ruthless, trigger-happy Ana Lewis a.k.a. Baroness (playedby Sienna Miller) and a cold-blooded samurai named Storm Shadow (Byung-hunLee).

The movie often employs flashbacks to explain the backstory of some of thecharacters, namely the failed relationship of Duke and Ana as well as theshared history of Storm Shadow and the silent swordsman Snake Eyes (RayPark).

Providing a comic love angle to the film is Shana "Scarlett" O'Hara (RachelNichols) and Ripcord (Marlon).

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Viewers should keep an eye out for the cameo role of Brendan Fraser, who playsan instructor in The Pit (the codename for the headquarters of the G.I. Joeteam).

G.I. Joe: Rise of the Cobra will take viewers from the depths of theEgyptian desert to the depths of the polar ice cap. This action thriller isdirected by Stephen Sommers (The Mummy, The Mummy Returns, Van Helsing).


Distributed in the Philippines by UnitedInternational Pictures and Solar Entertainment, G.I. Joe: Rise of the Cobra is now being screened in cinemas.


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