James Cameron continues to be king of the world as Avatar grossed a total of P 57.67 million on its first 4-day opening weekend in the Philippines. With more than 370,000 admissions to-date, Avatar now holds the biggest opening weekend record for a Fox Film that opened in 2009.
The immersive story and 3D technology used by James Cameron in Avatar is touted to usher in a whole new dimension of cinema. More than ten years in the making, Avatar marks Cameron's return to feature directig since helming 1997's Titanic, the highest grossing film of all time and winner of 11 Oscars including Best Picture.
Avatar's top 5 at the box-office are SM Mall of Asia (P 6 million); SM North Edsa (P 3.75 million); Trinoma (P 2.97 million); Greenbelt 3 (P 2.41 million) and SM Cebu (P 2.17 million).
Amassing more of the Avatar craze are SM Megamall (P 2.11 million); Gloriettta4 (P 2.02 million); Gateway Cineplex (P 1.70 million); Alabang Town Center (P 1.69million); Powerplant (P 1.23 million); Eastwood (P 1.16 million); Theatremall (P 1.09 million); Ayala Cebu (P 1.08 million); Robinson's Galleria (P 1.07 million); Gaisano Davao (P 1.06 million); Robinson's Ermita (P 1.04 million); Shang Cineplex (P 942, 123); SM Iloilo (P 853, 494); SM Clark (P 837, 117); and SM Baguio (P 764, 698).
Francis Soliven, general manager of Warner Bros. (Phils.), distributor of 20th Century Fox films enthuses, "This is an absolutely thrilling result in the Philippines, mirroring the outstanding openings of Avatar all over the world. We're very proud to be given this opportunity to present James Cameron's Avatar to Filipino moviegoers, after his last filmmaking masterpiece, Titanic."
Avatar is the story of an ex-Marine, Jake Sully (Sam Worthington) who finds himself thrust into hostilities on a distant planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds in a desperate fight for his own survival and that of the indigenous people called Na'vi.
WETA Digital, renowned for its work in The Lord of the Rings trilogy and King Kong, has incorporated new intuitive CGI technologies to transform the environments and characters into photorealistic 3D imagery that will transport the audience into an alien world rich with imaginative vistas, creatures and characters.
The movie also stars Sigourney Weaver, Stephen Lang, Giovanni Ribisi, Michelle Rodriguez and Zoe Saldana.
Avatar is still showing in the Philippines in all formats (2D, Digital 3D and IMAX 3D) from 20th Century Fox distributed by Warner Bros.