Alice in Wonderland reaches the P100 million mark

Alice in Wonderland, starring Johnny Depp (in photo), has grossed P115.7 million since its premiere last March 4, 2010.

MANILA, March 22 - Despite the onslaught of new movies, Disney’s Alice in Wonderland continued to dominate Philippine box-office, as it retained the No. 1 crown for the third consecutive week, grossing P18.9-million nationwide for the March 17-21, 2010 weekend. This was announced today by Victor R. Cabrera, managing director of Walt Disney Studios Motion Pictures Philippines which distributed the film.

The Johnny Depp-starrer lifted its overall earnings to a staggering P115.7-million, making it Disney’s third biggest grossing movie ever in the country, just behind 2007’s Pirates of the Caribbean: At World’s End (P155-M) and 2006’s Pirates of Caribbean: Dead Man’s Chest (P138-M).

Alice valiantly held off the challenge of new films How to Train Your Dragon which debuted in second place (P8.3-M), and The Book of Eli in third (P8.2-M).

Tim Burton’s re-imagining of the Lewis Carroll classic likewise shattered the lifetime gross of 2001’s Planet of the Apes (P51.4-M) to become the director’s all-time biggest hit locally.

In the U.S., Alice in Wonderland took in $34.5 million to remain the No. 1 movie for a third-straight weekend, according to studio estimates March 21. The Disney release raised its domestic haul to $265.8 million and its worldwide total to $565.8 million after just three weekends in theaters.

An epic 3D fantasy adventure Alice in Wonderland provides a magical and imaginative twist on some of the most beloved stories of all time. Johnny Depp stars as the Mad Hatter and Mia Wasikowska as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends: the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and of course, the Mad Hatter. Alice embarks on a fantastical journey to find her true destiny and end the Red Queen’s reign of terror. The all-star cast also includes Anne Hathaway, Helena Bonham Carter and Crispin Glover.


Still playing across the Philippines in 3D (IMAX and Digital) and in regular 2D theaters, Alice in Wonderland is distributed by Walt Disney Studios Motion Pictures Philippines.





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