Avatar: Special Edition will be re-released by August 27


Avatar: Special Edition will include more than eight minutes of new footage. It will be screened in Digital 3D and IMAX 3D cinemas starting August 27, 2010.


Los Angeles—20th Century Fox and James Cameron will re-release Avatar: Special Edition starting August 27, in a limited engagement and exclusively in Digital 3D and IMAX 3D cinemas.


This version of Cameron’s groundbreaking epic will include more than eight minutes of new footage. Since—and largely as of result of—Avatar’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D will now have that opportunity.


"Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. Avatar: Special Edition will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you’ve never seen it, with this Special Edition, you’ll be seeing it like never before," comments James Cameron.


Likewise, Fox Filmed Entertainment chairmen and CEOs, Jim Gianopulos and Tom Rothman concur that "Avatar: Special Edition is especially gratifying, because not only has Avatar become one of the most beloved films in history, but after its initial theatrical release, we have been inundated with requests to re-release the film in theaters in 3D. Equally important, we’re thrilled that Jim Cameron is able to give audiences even more of what they loved about Avatar."


The Oscar® and Golden Globe® winning epic is the highest grossing film of all time, taking in over $2.7 billion in worldwide box office. It is also the top-selling Blu-ray disc of all time. Director James Cameron takes audiences to a world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. Avatar delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappear into the emotion of the characters and the epic nature of the story.

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Return to Pandora and re-experience Cameron’s history-making epic, with more than eight minutes of never before seen footage on August 27 (Friday).


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