Xian Lim directs first music video; explains why he picked Maxine Medina as leading lady

IMAGE Screengrab from Star Music's YouTube channel

Why did Xian Lim get Maxine Medina for his first directorial project? He answers, "Ang ganda lang ng contrast na Maxine Medina, who is a beauty queen, very elegant, napadpad sa kung saan-saan sa Maynila."



“Nagulat ba kayo doon sa music video? Pasensya na.”

This is what Xian Lim said to Star Music's audio content head Jonathan Manalo and Kiko Salazar, who produced his new music album titled Key of X.

For the first time, the Kapamilya celebrity ventures into production work by conceptualizing and directing his music video for his carrier single “Getting To Know Each Other.”

The music video for Xian's revival of the Gerard Kenny hit features Miss Universe-Philippines 2016 Maxine Medina.

The multi-instrumentalist admitted he told no one about his plan prior to shooting the video.

He personally chose Maxine because, “Gusto ko lang yung contrast ng music video. Parang sabi ko po, ang question ng audience, saan ka makakakita ng beauty queen na pinapatakbo mo all around Binondo, pinatakbo-takbo mo kung saan-saan kayo pumunta, kung saan-saan kayo nag-shoot sa Binondo.

“Parang ang ganda lang ng contrast na Maxine Medina, who is a beauty queeen, very elegant, napadpad sa kung saan-saan sa Maynila.”

Xian said he sought help from his talent management, Star Magic, to convince Maxine to work with him in the said music video.

“I was getting help from people from Star Magic,” he recalled.

“Sabi ko, 'Baka puwede ninyo akong tulungan, kung okay lang sa kanya.'

“Hindi ko pa nga sinabi sa kanya kung ano ang gagawin. Basta sabi ko lang, kung pwede wear comfy shoes.”

It was only on the day of shooting when Maxine was told what she would do for project.

Xian described it as a fun surprise for Maxine.

“Nalaman na lang niya noong nandun na siya.

“Traffic na paalis ng Binondo, hindi na siya makakaalis. But the shoot was super fun.

“Kumbaga, ang pinakaaberya lang is umulan, bumuhos talaga ang ulan. At least, it was a very fun shoot.”


Through this new achievement, Xian realized that it's not easy to produce a music video.

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On directing, he said he has been thinking about it since he did the movie Bakit Hindi Ka Crush Ng Crush Mo (2013) with Kim Chiu.

“Pumasok na po siya sa isip ko,” he remembered.

“Matagal na rin po, matagal ko na rin pong gusto 'yan, ginagawa ko pa lang yung Bakit Hindi ka Crush ng Crush Mo with Direk Joyce Bernal.

“Tinatanong ko kung papaano ba 'to, papaano ba 'to? As in to the point na, 'Bakit ka ba tanong nang tanong?' Pero gusto ko po talaga.”

As for being a writer, Xian admitted, “Nararamdaman ko po ang hirap ng pagsusulat.

“Nararamdaman ko po kung gaano ka-special ang napo-produce ninyong content.

“Kasi ako, kapag magta-type na ako, 'Bakit parang walang lumalabas? Ganito ba talaga ang buhay?'

“Nararamdaman ko.”

He feels the struggle even more now that he's enrolled in a scriptwriting workshop under Ricky Lee.

He explained, “Kasi tayo, nakikita na lang natin. Some people, hindi nila nako-consider yung part na yun.

“Parang sa klase na yun, may hugot ang mga writers.

“Writers are very underrated.

“Siyempre, sa industry natin, mas nabibigyan ng importansya ang ating mga direktor, cinematographer.

“Ang writer, hindi siya nabibigyan ng proper light.

“Napakahirap ng ginagawa, e, and there are other so many steps to produce a good content.”

With this, Xian hopes that viewers appreciate his first directorial project.

Aside from “Getting To Know Each Other,” Xian's Key of X album also includes two original songs—a love ballad titled “Manhid” by Kiko Salazar, and light melodic song titled “Download” by fellow OPM singer Dingdong Avanzado.

Key of X album is now available in all music stores nationwide and all digital stores worldwide.




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