Martin Nievera: "For 35 years now, my songs still have no filters. There was no auto-tune..."

by Nerisa Almo
Nov 7, 2017
Martin Nievera (in photo) instructed his concert director, Paolo Valenciano, to use minimal technology during his 35th anniversary concert. It will take place on December 8, 2017 at The Theatre at Solaire. 

In this age of advanced technology, Martin Nievera takes pride in the fact that his hit songs can be described by using the millennial term #nofilter.

This is what the country's Concert King wants the audience to experience during his upcoming Yuletide concert titled Martin@35.

It will take place on December 8 at The Theatre, Solaire Resort and Casino in Parañaque City.

Martin pointed out, “What I'm trying to emphasize is that for 35 years now, my songs still have no filters.

“There was no auto-tune, not digitally-produced and mastered music back then.”

The “Be My Lady” singer said about his upcoming concert, “It's another celebration.

“It's also another excuse to sing my songs again.

“Kasi, nagco-complain ang fans ko, my remaining fans, bakit palaging ginagawa ko yung mga songs ng iba.

“Maybe it's because of my career on ASAP, palaging ginagawan ng mga bagong kanta.

“Sa mga millennials, nobody wants to do the songs that we did many, many years ago.”

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GETTING ALONG WITH YOUNG SINGERS. Maintaining a career in show business for more than three decades is not easy especially since there are new singers constantly being discovered through various singing talent shows.

What is Martin's secret to longevity?

“I think it's being able to listen to the younger producers, writers, directors, cameramen,” answered the 55-year-old singer.

“I think everyone's so young now.

“Being able to hangout with them once a week. Whenever I am with them when ASAP goes around the globe, hanging out with them, playing with them, lounge with them, you really learn a little bit more about being humble.

“These kids we're popular like that [snaps fingers].

“In my generation of singers, walang social media, walang pa-text-text pa. These kids don't know how lucky they are to have social media, promoting so quickly to be the talk of the town like that. But you can also be the opposite of the talk of the town like that.

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“Back in my day, I would spend months trying to deny a rumor.

“Now, it's just one selfie, ayos, you know if I'm lying or not.

“So what keeps me honest, what keeps me young, what keeps me fresh, what keeps me excited about my 35 years in the business is being able with the new breed of singers, with the new breed of directors.

“Everything is faster and quicker.”

As a veteran performer, Martin hopes he would be able to remind these young singers to take a break once in a while.

“I'm hoping that I'm teaching them to stop and smell the roses.

“That's what we're supposed to do, to teach these children to stop and smell the roses.

“Enjoy your fame, enjoy your career.

“What's the rush? Everybody, take a breath.”

ON WORKING WITH A YOUNG DIRECTOR. Speaking of young talents, Martin's 35th annniversary concert will be directed by Paolo Valenciano.

Paolo is the eldest son of Martin's good friend, Gary Valenciano.

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The 33-year-old director has already been recognized for his modernized ways of directing a concert.

The most recent concert that Paolo directed was the two-night 30th anniversary concert of Regine Velasquez. Titled R3.0, the event was held on October 21 and 22 at the Mall of Asia Arena.

In this concert, LED displays were used to give concertgoers a visual treat. The LED screens also made it possible for Regine to do a duet with her late father Mang Gerry.


Can audiences expect the same treat during Martin's 35th anniversary concert?

He replied, “I want to see Paolo as an older director.

“I'm hoping that I will add another season to an already seasoned director that Paolo is by asking him to go low-tech, yun na nga, no filter.

Martin said Paolo was surprised when he made the reques not to use LE displays.

The veteran singer reasoned out, “We want to put your attention to the lyrics of the songs I'm singing and on me as the singer.

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“When all these things are going on—just like your gadgets like iPads, iPhones—it's so busy.

“Everyone is so busy that they tend to forget the lyrics of the song.

“We're hoping that with Paolo's knowledge of technology, he's unable to downplay it, to go the opposite say that Paolo wants to go.”

@martinnievera explains #nofilter for his upcoming concert at The Theatet at Solaire: "I'm doing analog."

A post shared by PEPalerts (@pepalerts) on

Who will be the special guests of Martin at his concert?

The Concert King declined to answer.

Instead he said, “If there are, I don't wanna say it because I don't want my fellow artists think that I'm using them to get people to go to my show.

“If you come, let me surprise you.

“For the last 35 years, I'd never have to use anyone to come to my show.”

Martin ended by saying, “Come to the show, I won't even put concert surprise guests. But I'm telling to all of you that we're already planning a few surprises.”

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Martin Nievera (in photo) instructed his concert director, Paolo Valenciano, to use minimal technology during his 35th anniversary concert. It will take place on December 8, 2017 at The Theatre at Solaire. 
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